Global Baby Safety Product Market By Product Type (Car Seats, Strollers, Monitors and Other Product Types), By Distribution Channel (Offline and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Baby Safety Product Market Overview

The global baby safety product market will reach US$ 13,850 million in 2021. This figure will increase at a CAGR of 4.8% between 2023 and 2032.

This market is driven by an increasing number of government initiatives aiming to curb infant death rates. Market drivers include increasing awareness and demand for infant protection, rising consumer purchasing power, increasing the number of nuclear families, and a growing need for these products. The increasing use of online shopping platforms has also positively impacted the sales of baby monitors.

Global Baby Safety Product Market Scope:

Product type analysis

The product segment covers car seats, strollers, monitors, and other safety products. The baby car seat segment held the largest share, 71%, in 2021. In 2018, the baby car seat market was at 70%. New features such as anti-rebound bars that hold the seats in place in case they collide and a foam layer that absorbs energy make it more attractive to consumers. Britax Convertible Car Seat is an example. It comes with three layers, anti-rebound panels, and a click-tight install system. This ensures that the child is secure.

The fastest-growing segment in baby monitors is 6% between 2023-2032. This product is in high demand due to the rising number of parents who work and the need for babies to be monitored. These monitors can also be connected to wireless technology like Wifi to allow for communication with the baby. Willcare Newborn Baby Monitor, for example, comes with night vision and extended range monitors. There are also features like lullaby tracks, temperature monitoring, and a clock. Technological advancements and ease of use will increase demand for baby monitors over the next few years.

Distribution Channel analysis

The offline distribution channel held a significant share in 2021; the most prominent players in baby safety products have the highest revenue generated by offline sales. This is due to many benefits that customers receive, such as the ability to scan and compare products before buying, the possibility of having many options, free demonstrations, or guidance from sales personnel on selecting the best outcome. Local stores, hypermarkets, supermarkets, and convenience stores are all examples of offline channels. First Cry in India is the largest Asian retailer, with more than 400 locations.

The fastest CAGR for the online distribution channel is 5.6% between 2023-2032. Growth is expected to be driven mainly by factors such as a rise in internet usage, fast-paced lifestyles, smartphones, and the penetration of e-commerce platforms. Online shopping is more accessible thanks to product comparisons, detailed product information, and easy refund and exchange options. The Honest Company Inc. experienced a 75.0% growth to close to 261.1 Million USD, BabyHaven.com increased 65% to 53.1 Million USD, Albee Baby rose 5% to 21.3million US, and BabyHaven.com rose 65% to 53.1million USD.

Кеу Маrkеt Ѕеgmеntѕ

By Product Type

• Car Seats
• Strollers
• Monitors
• Other Product Types

By Distribution Channel

• Offline
• Online

Market Dynamics:

Technological innovations have led to baby monitors, enabling parents and their babies to communicate in real-time. Market growth is expected to be driven by the increasing acceptance of these devices in the workplace. Players are using the internet retail network more and more to maintain their position in the market. This market is facing security challenges due to the use of such devices.

A rise in the death rate of children has prompted the government to take preventive steps by creating new safety standards. The European Government has set the standards for most baby safety products such as cribs, beds, and strollers.

Innovative product launches drive market growth and increase consumer willingness to purchase baby safety products. Baby Jogger launched the City Tour 2 Double Stroller for twins in May 2019. Halo DreamNest is a 3-in-1 system that can be used for travel as a cot, bassinet, or crib.

This market is growing because of the wide range of products available to meet baby weight and age needs. Because the vendor can provide a detailed description of each product online, it has been an alternative to traditional brick-and-mortar stores.

Regional Analysis

North America had a 31.2% share in 2021, the highest ever. These factors include high purchasing power and technological advances. Working parents have also contributed to the market’s success. According to TABS Industry Report, Baby products have seen an increase in penetration among those with incomes higher than USD 150,000.

The Sudden Unexpected Death Syndrome was responsible for 38% of all deaths in 2017. This is an average of 1400 deaths per calendar year. The Centers for Disease Control and Prevention created Protect the Ones That You Love to raise awareness and prevent these deaths.

Asia Pacific is expected to have the most significant CAGR of 6% between 2021-2032. This is due to an increase in birthrate and the number of working mothers in countries such as China and India. This market is also being driven by a rise in disposable income and an improved standard of living. EPRA International Journal of Economic and Business Review reported that the participation rate of female workers has increased by 4.1% during the last 30 years. This is expected, in turn, to increase the demand for various baby safety items such as baby monitors and thereby contribute to the market growth.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

The industry is dominated by leading players such as Dorel Industries, Baby’s Dream Furniture, Baby Trend, Cosatto, Land of Nod, Chicco, Britax Child Safety, Baby Cache, Baby Jogger, Combi, Graco, and Other Key Players

Маrkеt Кеу Рlауеrѕ:

• Britax Child Safety
• Chicco
• Dorel Industries
• Baby Cache
• Baby’s Dream Furniture
• Baby Jogger
• Baby Trend
• Combi
• Cosatto
• Graco
• Land of Nod
• Other Key Players

For the Baby Safety Product Market research study, the following years have been considered to estimate the market size: