Global Automotive Infotainment Market by Product Type (Audio unit, display unit, Heads-Up display, Navigation unit, and Communication unit), By Vehicle Type (Passenger Cars and Commercial Vehicles), By Application (OEMs and Aftermarket), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Report Overview

In 2021, the global automotive infotainment markets were valued at USD 7,028 Million. It is expected to grow at a CAGR of 9.1% between 2022 and 2032.

To provide a high-quality driving experience, the automotive industry continuously develops new technologies. Carmakers have been noticing the emergence of an automotive infotainment system, which combines entertainment and information.

Consumers have more money and are able to finance their cars easily in the developing world. This has created a demand for cars that can be equipped with modern infotainment systems and smarter vehicles.

Global Automotive Infotainment Market Scope:

Product Type Analysis

The automotive infotainment market can be divided by product type into display units, audio units, head-up displays, and navigation units. Consumers are increasingly interested in advanced features such as hands-free calling, 3D navigation, and media streaming.

This motivates car manufacturers to include communication units in basic models of cars on the market. The 5G speeds up the collection of real-time data and increases the accuracy of communication units, increasing the adoption of infotainment systems in automobiles.

Due to the increasing use of Augmented Reality technology, the heads-up display segment will see a 10.7% CAGR over the forecast period. AR allows real-time information like speed, warning signals, and arrow indicators to be displayed and analyzed.

Heads-up displays the graphics on the windshield and details of the steering wheels. It also assists with parking, just a glance away. Worldwide, automobile customers prefer heads-up displays.

Vehicle Type Analysis

You can split automotive infotainment by vehicle type into passenger cars or commercial vehicles. In 2021, the passenger cars segment held more than 80.0% of the market volume.

The increased use of luxury cars in passenger care is responsible for a higher percentage of the segment’s market share, especially in developing countries.

Luxury cars have more safety and technology features. The cabin comforts require advanced infotainment systems. These factors contribute to the success of luxury car sales by providing subscription-based services, better sales, and financing options.

Companies such as Uber and OLA want long drives to be more enjoyable and comfortable. They do this by making passenger cars more interactive and hands-free.

Forecasts show that the commercial vehicles segment will grow at a rate of 9.3 percent. This segment is expected to grow due to the increasing demand for commercial vehicles from logistic sectors and the increased focus on fleet management by automotive companies.

Application Analysis

The global automotive infotainment industry is divided by application type into Aftermarket, and Original Equipment (OE) fitted. The market share held by the OE-fitted segment is 71.6% in 2021.

This is due to its ease of use and low maintenance. OE-fitted systems are included in the manufacturer’s car warranty. This prevents customers from having to pay extra for OE systems. This increases the segmental growth and gives OE-fitted systems a higher preference than other aftermarket products.

Manufacturers can access stored data by adding OE to automobiles. The company’s sales and marketing teams can use the collected data for advertising purposes.

The aftermarket segment will see 6.3% growth over the forecast period. The old system was replaced by an infotainment platform that allows customers to choose the system they prefer and is affordable.

Key Market Segments

Product Type:

• Audio unit
• Display unit
• Heads-Up display
• Navigation unit
• Communication unit

Vehicle Type:

• Passenger Cars
• Commercial vehicles

Application:

• OEMs
• Aftermarket

Market Dynamics

Critical automotive manufacturers are also focusing on in-cooperation advanced technology such as driver assistance, real-time data collection, and the Internet of Things (IoT), to improve the functionality of the infotainment systems.

These technologies are improving the safety and experience of drivers, which in turn drives the demand for automotive infotainment systems.

Although there are many positive factors that will drive market growth, the recent pandemic was a hindrance. The pandemic caused a global lockdown and forced the auto industry to stop production. This was due to disruptions in equipment and raw materials.

The lockdown was lifted and the automotive industry faced increasing demand, which led to a shortage of vehicles. Due to the urgent need for critical semiconductor components, including chipsets, automotive production was also halted.

The chipset is a key component of any vehicle as it allows navigation, communication, and control functions. Due to their application in automotive, the shortage of chipsets was a major problem.

Automobile manufacturers began producing replacement models with fewer features to help them to manage production during the chip shortage. The COVID-19 pandemic, repeated disruptions in the supply chain, and slowing growth of automotive infotainment have all impacted the market.

Automobile manufacturers are now concentrating on IoT technology to improve vehicle connectivity. These systems are possible to work in harsh environments such as high vibration or low temperatures when they are installed in heavy-duty vehicles. IoT makes it easier for passengers and drivers to access information, making their journey safer and more convenient.

Automakers have been integrating advanced driver assistance systems (ADAS), and digital monitoring systems in their cars due to increasing driver safety. These systems can be installed in the car’s infotainment system to assist with monitoring and controlling their driving. This technological innovation in driver safety is creating new opportunities for the automotive infotainment industry.

The infotainment system also collects real-time information about vehicles. It is used to send data back to the manufacturer, which is essential for digital evidence that can be used by law enforcement officers and car insurance companies to resolve accidental cases.

Regional Analysis

In the forecast period, Asia Pacific is expected to experience the highest CAGR. It also accounted for the highest revenue share of 32% among the others. A rise in disposable income is the reason for the high demand for automobile infotainment systems.

Because of their effectiveness, customers prefer augmented reality technology-based systems. This has driven the regional growth in automotive infotainment system sales.

Europe is home to many prominent automotive manufacturers, which means that it holds a significant share of the global automotive infotainment marketplace. Global software companies work closely with major automakers to develop advanced infotainment solutions. The company will continue to be a leader in the market and increase its revenue share.

Кеу Regions and Countries covered in the rероrt

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Key Companies & Market share:

These companies offer a variety of products including display units, communication units, and navigation units as well as head-up displays. To increase their market presence, strategic initiatives like mergers and acquisitions, partnerships, product launches, etc.

Кеу Маrkеt Рlауеrѕ іnсludеd in the rероrt:

• Alpine Electronics
• Clarion Co., Ltd.
• Continental AG
• Delphi Automotive PLC
• Denso Corporation
• Harman International
• JVC KENWOOD Corporation
• Panasonic Corporation
• Pioneer Corporation
• Visteon Corporation
• Other Key Players

For the Automotive Infotainments Market research study, the following years have been considered to estimate the market size: