Global Digital Marketing Market By Mode of Marketing (Online Interactive Digital Marketing, Offline Interactive Digital Marketing), By End-User (Retail and Consumer Goods, BFSI, IT and Telecommunication, Media and Entertainment, Travel, Transportation, Supply Chain and Logistics, Healthcare), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2020-2029

In the era of the internet and digital world, traditional marketing getting replaced by digital marketing with significant changes in the marketing and product analysis with customer targeting. Around 45% of the world population and more than 4 billion people across the world are using social media. Research also says that it is probably going to create a boom in the digital marketing industry by 2025.

Digital marketing commonly referred to as Online marketing, Internet marketing, or Web marketing. It consists of an integrative plan of business implementation by using search engines, social media, emails, and content to promote businesses. Digital marketing is more advantageous over traditional marketing, and the adoption rate of digital marketing has a substantial rise over the last few years. As conventional marketing consists of unidirectional communication, its campaign takes more time for preparing, designing, and launching. But in the case of digital marketing, instant and multiple feedback are present in customer communication as communication is bidirectional. It creates various opportunities for the development of the market. In the last few years, industrial organizations and manufacturers around the world have been reported a good investment in digital initiatives and programs concerning the acceleration of IT-optimized manufacturing. More than 30% of companies are planning to spend around 75% of their advertising budgets on digital marketing within the next five years.

Digital advertising is the fastest-growing market due to the increasing usage of smartphones and the availability of low-priced internet services. Increasing usage of the internet and smartphones tends to support market growth by creating opportunities with technological trends. Currently, the face of digital marketing is changing with significant growth due to the use of some new technological trends. That involves artificial intelligence, programmatic advertising, social messaging apps, conversational marketing, influencer marketing, personalization, chatbots video marketing, etc. Voice Search is one of the significant trends in digital marketing. Most of the people prefer voice searches rather than writing it in the search bar. Hence, more than a billion voice searches reported from the year 2018.

The digital marketing market may witness a higher growth for the next decade owing to the rise in usage of social media and changing digital trends. Social media marketing has high traffic that gets attracted to it and generates sales leads. Lead generation through digital marketing getting more popular across the world by creating more business opportunities. Social media platforms involve Facebook, Twitter, and LinkedIn, etc. These platforms have reported more than a billion users per year, and these are expected to reach 260 million new subscribers per month.

The use of social media platforms for marketing products and services is resulting in considerable lead generations across multiple brands. Commonly digital marketing generates more leads using these platforms as compared to messaging apps, podcasts, Snapchat, and other platforms. By using social media, interaction enables brands to receive both positive and negative feedback from their customers. It provides an analysis of media platforms. So brands can improve products and services because of customer such increased platforms and technologies are expected to drive the target market growth.

The market in North America is expected to hold major share terms of revenue, owing to the increasing popularity of social media coupled with shifting toward online shopping across the region. Whereas, Asia-Pacific also expected to exhibit a higher growth rate over the forecast period, owing to developing robust internet infrastructure and advancements in digital technology across developing countries such as China and India. The US accounts that the market expected to rise nearly US$ 180 million in 2020. The spending on digital marketing worldwide has been continuously growing and is likely to surpass US$ 580 billion in 2019. Also, in 2018, the US invested more than US$ 229 billion in advertising, while China invested less than half of the amount in the same period. American consumer goods corporation Procter & Gamble (P&G) was the largest advertiser worldwide in 2017, having spent more than US$ 10 billion on ads. Other big advertisers include Dutch-British Unilever, French L’Oréal, and German Volkswagen.

Global Digital Marketing Market Segmentation:

Segmentation by Mode of Marketing

• Online Interactive Digital Marketing
• Offline Interactive Digital Marketing

Segmentation by Marketing Channel

• Digital Display Advertising
• Internet Paid Search
• Social Media
• Online Video
• Other Marketing Channels

Segmentation by End-user

• Retail and Consumer Goods
• BFSI
• IT and Telecommunication
• Media and Entertainment
• Travel
• Transportation
• Supply Chain and Logistics
• Healthcare
• Other End-Users

Segmentation by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Comcast
• ATandT
• PandG
• Verizon
• General Motors
• American Express
• Fiat Chrysler
• L’Oréal
• Johnson and Johnson
• JPMorgan Chase
• Others