Global Exotic Vegetable Market By Type (organic, conventional), By Distribution channels (supermarkets/hypermarkets, exports, online retail Stores, conventional stores), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2021-2031

Exotic vegetables are those that have been introduced into a country, goods that are generally not native to a given country. Exotic vegetables may at times be low in calories and rich in nutrients, making them very popular among individuals of a given country.

The exotic vegetable production is a practice of cultivating non-native species from other geographic areas, considering their levels of adoption and potential market viability. The introduction of exotic vegetables usually increases import levels which in turn positively contributes towards the given GDP of that country. Primarily, this introduction was started to cater to the needs of tourists, however, now-a-days they are becoming more commonplace on account of increasing domestic market demand.

Due to the identification of revenue generating opportunities several exotic vegetables are now being introduced. The adoption of these types of vegetables to a foreign the-market.used to be a major constraint, however, now this can be easily overcome thanks to the introduction of Hi-tech agriculture storage and transportation solutions.

Exotic vegetables are commercially cultivated in green shade net houses or poly houses. A few examples of exotic vegetables are – cherry tomatoes, zucchini, baby corn, celery, asparagus, bok choy, etc.

Detailed Segmentation

This market is segmented into the following types:

On The Basis of Type

• organic
• conventional

Based on Distribution Channel

• supermarkets/hypermarkets
• exports
• online retail Stores
• conventional stores
• others

Based on Region

• North America
• Europe
• APAC
• South America
• the MEA

Market Dynamics

Businesses are now exhibiting a keen sense of interest towards this market and are investing accordingly on account of the increasing levels in demand for exotic vegetables.

The organized food service sector is expanding at an exponential rate owing to the premium nature of these goods, higher consumer demand through increased awareness, and various innovations in supply chain solutions, as well as greater penetration levels of modern retail & ecommerce platforms, delivery platforms, and the advent of digital payments solutions.

The increasing demand for exotic vegetables is primarily due to the increased adoption of international cuisines, while a segment of consumers who are health conscious tend to include these vegetables in their diet in the form of raw salads, diet salads, smoothies, etc.

Growing exotics vegetables requires an immense amount of care due to high susceptibility towards native pests and other related diseases, and as these are high-value crops, they are best grown in controlled environments, i.e., protected cultivation.

The whole supply-chain from farm to fork needs to be very efficient to reduce wastage, maintain good quality, and a decrease in time to be delivered to a market in order to be able to fetch premium prices.

Needs large investments in developing infrastructure and technology, from making seeds available to develop post-harvest infrastructure such as cold-chain facilities. Furthermore, the import of seeds increases the cost of cultivation. High investments for cultivation and supply-chain advancements are currently posing challenges for this given market.

The growing demand from the rapidly expanding foodservice sector is projected to boost industry growth further. The growth of e-retail platforms selling exotic vegetables are also expected to support this industry’s revenue growth prospects over the forecast period.

The increasing popularity of pure and organic foods are motivating consumers to buy these fruits and vegetables on account of their nutritional content as well as them being non-commonplace consumable goods.

Due to COVID-19, individuals are now more focused on consuming healthy foods that offer various nutritional benefits, which in turn, are aiding the further expansion of this market, thereby increasing the demand for these types of organic fruits and vegetables.

Key players

• Capricorn Food Products India Ltd.
• Fesa UK Ltd.
• Sukan Food
• Sous Fresh
• Bio World B.V.
• Valstar Holland B.V.
• Yex B.V.

For the Exotic Vegetable Market research study, the following years have been considered to estimate the market size: