Global Citrus Water Market By Nature (Organic, Conventional), By Source (Lemons, Limes, Oranges, Grapefruits), By Packaging (Glass Bottles, Tins, Plastic Bottles), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Platforms), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2021-2031

Citrus water is defined as the combination of water and juice from any citrus fruit such as orange, lemon, etc. Citrus water is gradually gaining popularity among individuals across the globe as it boasts to offer several health benefits. For instance, lemon which is a rich source of vitamin C, and the most popular citrus drink, has an ample amount of antioxidants.

One squeezed lemon provides 21% of daily required vitamin C. Likewise other citrus fruits such as grapefruits, oranges, and limes, among others, are rich in flavonoids, which help in boosting immunity and to combat diseases. The United States Department for Agriculture’s database states that the nutrient content in 48 grams of squeezed lemon is as listed below:

• 6 calories
• 6 milligrams (mg) of vitamin C, or 21% DV
• 6 micrograms (mcg) of folate, or 2% DV
• 4 mg of potassium, or 1% DV
• 01 mg of vitamin B-1, or 1% DV
• 01 mg of vitamin B-2, or 1% DV
• 06 mg of vitamin B-5, or 1% DV

The consumption of citrus water is also gaining traction as individuals are now shifting from consuming carbonated beverages to more functional ones.

The global citrus water market is segmented on the basis of – nature, source, packaging type, distribution channel, and region. Listed below is a detailed segmentation of this market:

By Nature

• Organic
• Conventional

By Source

• Lemons
• Limes
• Oranges
• Grapefruits
• Other Sources

By Packaging Type

• Glass Bottles
• Tins
• Plastic Bottles
• Other Packaging Types

By Distribution Channel

• Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Platforms
• Other Distribution Channels

By Region

• North America
  • The US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Korea
  • Rest of the Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East and Africa
  • GCC
  • Israel
  • South Africa
  • Rest of the MEA

Market Dynamics–

Citrus water is used in the food industry to enhance flavoring. It is primarily used in the confectionery industry to make candy. Additionally, citrus water lends a tangy flavor to stews, soups, and other forms of cooked dishes. Citrus water is also used in the preparation of various cocktails. These factors are anticipated to boost revenue growth prospects for the global citrus fruit market.

Additionally, citrus concentrates has applications in personal care products, which is further expected to positively impact this industry in the near future. The shift of individuals towards organic and healthy food alternatives are also expected to bolster the revenue growth of this target market over the forecast period.

Moreover, an increase in the consumption of sugar-free variants of citrus water has been observed, which is also anticipated to create additional demand and provide lucrative opportunities for players in this market to increase their respective product offerings. Unfortunately, the cost can be a significant factor that may hinder the adoption rate among consumers, and this could negatively impact this market to a certain extent.

COVID-19 is another factor that affected this market, as the pandemic resulted in nationwide lockdowns across various nations. This disrupted manufacturing as well as distribution and sales channels for this market. However, sales data of various industry players state that as compared to carbonated drinks which were top contributors to the revenue of various F&B companies, organic and functional drinks marked remarkable sales figures during the pandemic. This trend is expected to continue.

Sustainable packaging or biodegradable packaging options are becoming popular among consumers. This is again anticipated to create opportunities for players and to further boost the revenue growth of this market over the forecast period.

Competitive Landscape

Major players in this market are –

• Danone S.A.
• Nestle S.A.
• The Coca Cola Company
• PepsiCo Inc.
• Suntory Beverages & Food Ltd.
• Super Bock Bebidas
• Icelandic Water Holdings ehf
• Mountain Valley Spring Company
• S&D Coffee & Tea
• etc

Key Developments:

• In 2019, Ball corporation partnered with Danone to launch a new sparkling canned beverage, L’mon.
• Companies are investing significantly in marketing campaigns to increase customer engagement levels. For instance, in 2020, the Coca-Cola company launched its first ad campaign of its brand AHA which offers sparkling water drinks in various flavors such as lime, green tea, blueberry + pomegranate, etc.

For the Citrus Water Market research study, the following years have been considered to estimate the market size: