Europe Recruitment Marketing Platform Market By Solution (Job Management, Resume Search, Job Application Optimization, Social and Search Market), By Deployment Mode (On-Premise, Clouse-Based), By Organization Size (SME’s, Large Enterprises), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2021-2031

Europe Recruitment Marketing Platform Market is expected to be driven as there is an Increasing Investments by Respective Organizations Towards Recruiting, Sourcing, and Talent Acquisition Initiatives

Market.US announces publication of its most recently generated research report titled, “Europe Recruitment Marketing Platform Market by Solution (Job Management, Resume Search, Job Application Optimization, Social and Search Market and Other Solutions), By Deployment Mode (On-Premise and Clouse-Based) By Organization Size (SME’s and Large Enterprises), and by Country – Global Forecast to 2030”, which offers a holistic view of the Europe Recruitment Marketing Platform Market through systematic segmentation that covers every aspect of the target market.

The Europe Recruitment Marketing Platform Market is projected to be US$ 277.4 Mn in 2020 to reach US$ 599.1 Mn by 2030 at a CAGR of 8.2%.

Recruitment is defined as the process of identifying, interviewing, selecting, hiring and recruiting new employees. In other words, this process involves all the processes from determining personnel needs to satisfying it. The size of the recruiting team may vary depending on the size of a given company. Several companies generally tend to outsource their recruitment requirements. Usually, companies advertise job vacancies through job committees, social media sites, etc.

Most organizations have begun to utilize/utilize the practice of recruiting marketing platforms to achieve their goals. As a result, due to the complexity and competitiveness of the global labor market, recruitment marketing is now gaining greater appeal.

Recruitment marketing can be more clearly defined as a combination of tools and strategies used by a specific company, aimed at cultivating potential talents through the candidate stage. It uses inbound marketing processes to help build a reliable employer brand and serves as a forum for posting job advertisements.

Inbound marketing usually refers to a technology that generates potential customers for services or products provided by companies through content marketing, social media marketing, search engine optimization, and brand strategy.

Europe Recruitment Marketing Platform Market Revenue (US$ Mn), 2020–2030

Various recruitment and other human resources agencies have increased their efforts to find the talents they need, and improved their practices, which are some of the main factors that promote the revenue growth of the European recruitment marketing platform market. Recruitment marketing platform has many benefits, which can greatly help promote recruitment marketing, such as job assignment function, CRM function, etc.

These platforms are used to market available job vacancies, interact with candidates and generate job interest. This factor is also expected to have a positive impact on the market growth of this particular industry.  Recruitment marketing platforms that deal with many customers must be carefully managed to avoid infringement of intellectual property (IP) rights. IP confidentiality and data security concerns are two potential factors that may limit revenue growth in the European recruitment marketing platform market.

Recruitment marketing solutions are becoming more and more available through personalized landing pages for specific candidates. This allows recruiters to customize their given job list and tailor messages to individual candidates. These pages can be customized based on various factors, such as the candidate’s location, primary language, or career interests. Other recruitment elements can be personalized, such as targeted email campaigns and automated text messages. By providing various customized solutions based on the needs of recruiters, marketing platforms can be used to attract new candidates relatively easily.

Europe Recruitment Marketing Platform Market Attractiveness Analysis by Type, 2014–2030

Recruitment drives/fairs/exhibitions are also considered to be important sources of talent acquisition for employers, as well as valuable opportunities for job hunters to network. As a result of the COVID-19 outbreak, various recruitment marketing vendors are now making the transition for their given event management platforms to accommodate virtual events instead.

These platforms enable recruiters to promote events with the help of personalized messages, schedule video interviews, and to track candidate engagement, as well as attendance. While the experience of a virtual recruiting event is undoubtedly different from an in-person job fair, virtual events have the potential to replace certain live events that were supposed to be held through conventional processes.

The research report on the Europe Recruitment Marketing Platform Market includes profiles of some of the major companies such as Recruit Holdings Co., Ltd. (ClickIQ), Zoho Corporation Pvt. Ltd., Jobvite Inc., Broadbean Technology Ltd., Joveo Inc., Adver Online, TalentLyft, Wonderkind, Appcast Inc., and others.

Europe Recruitment Marketing Platforms Market segmentation based on Solution, Deployment Mode, Organization Size and Country

Based on Solution

• Job Management
• Resume Search
• Job Application Optimization
• Social & Search Marketplaces
• Other Solutions

Based on Deployment Mode

• On-Premise
• Cloud-Based

Based on Organization Size

• SMEs
• Large Enterprises

Based on Country

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Rest of Europe

Based on Key Players:

• Recruit Holdings Co. Ltd. (ClickIQ)
• Zoho Corporation Pvt. Ltd.
• Jobvite Inc.
• Broadbean Technology Ltd.
• Joveo Inc.
• Adver Online
• TalentLyft
• Wonderkind
• Appcast Inc.
• others.

For the Europe Recruitment Marketing Platform Market research study, the following years have been considered to estimate the market size: