Europe Laundry Detergent Pods Market By Product Type (Non-Biological, Biological), By Application (Household, Commercial ) By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Europe Laundry Detergent Pods Market Overview

The laundry detergent pods market in Europe was valued at $2,751.8 Мn in 2020 and is projected to register а САGR of 5.1% by 2030.

“Europe Laundry Detergent Pods Market” is the title of an upcoming market report compiled by Market. US. Aside from vital statistics and relevant material, the report will include major developments (both current and future), factors projected to affect market progress, and prospects for potential revenue generation in unoccupied regions/countries. The associated report will include an in-depth review of sales, market trends, and tactics by major market players, as well as valuable insights and viewpoints into various facets of the sector. This study would also address imminent risks or obstacles posed by established competitors as well as emerging market entrants. This report will include data, facts, and inputs from both primary and secondary data sources, all of which have been checked and authenticated by industry experts. Additionally, this document will cover imminent threats or challenges from existing contenders, as well as new industry entrants. The laundry detergent pods market in Europe will be presented on the basis of product types, end-uses, as well as regions/countries respectively.

Overview:

Laundry detergent pods are compact, partially sealed containers or pouch-like encasings with various substances used for laundry-related purposes. The contents are usually highly concentrated detergent and associated products, which are used to wash clothing and other apparel. These small packets or pouches contain softener and supplementary laundry products, in addition to laundry detergent.

Dynamics:

Shortage and wastage of water are a primary concern, especially in some developing economies. Washing clothes in a washing machine or at a laundromat requires a substantial volume of water. From soaking to washing and rinsing cycles, washing and laundry machines require relatively more water than that required for washing manually or by hand. Overuse or excess detergent or soap damages the fabric and requires additional water to rinse out the soap. Detergent pods are designed to disperse just the appropriate volume of detergent, and this does not entail the need for additional rinses and hence unnecessary water wastage.

Manufacturers of detergents are spending substantially on celebrity endorsements to create more awareness among consumers about laundry detergent pods. In addition, various strategies are being implemented by companies to influence purchase decisions. Manufacturers are investing more towards target audiences in semi-urban and rural areas, where the adoption of washing machines is increasing rapidly. Such factors are expected to support the revenue growth of this market in the coming years.

However, the fragrances and chemicals required for the manufacturing of detergent pods are costly. In addition, packaging can also be relatively higher when compared with other conventional detergent products. This translates to a high cost of the end product.

Increasing investment in expansion and increase in retail and e-commerce channels and formats is projected to open up revenue opportunities for companies and enable the exploring of new markets as well as expand market footprint. This is expected to create business opportunities for key players in the global laundry detergent pods market over the forecast period.

Segmentation of the Europe Laundry Detergent Pods Market is as follows:

With respect to ‘product type’ market segmentation, the non-biological sub-segment accounted for the highest number of revenue shares (57.6%) of the laundry detergent pods market in Europe in 2020 and is anticipated to register a CAGR of 5.7% over the forecast period.

On the basis of ‘end-uses’ market segmentation, the household sub-segment achieved the highest attractiveness index of 7.5, and this sub-segment is expected to achieve a CAGR of 5.6% by 2030.

Regional Segmentation and Analysis:

The market in Germany accounted for the highest percentage of the revenue shares (23.8%) generated by this industry in 2020 and is expected to register a CAGR of 6.2% over the forecast period.

Segmentation of the Europe Laundry Detergent Pods Market:

Based on Product Type

• Non-Biological
• Biological

Based on End Use

• Household
• Commercial

Based on Region

• Germany
• UK
• France
• Italy
• Russia
• Spain
• Rest of Europe

 Key Players:

• Procter & Gamble Co.(Tide)
• Henkel AG & Co. KGaA (Purex)
• Reckitt Benckiser Group Plc (Woolite)
• Church & Dwight Co. Inc.
• Hema Laundry
• Ecozone
• Gel Caps

For the Europe Laundry Detergent Pods Market research study, the following years have been considered to estimate the market size: