Business Description

Accell Group NV, a Netherland-based business, is involved in the development, production, and marketing of high-quality, innovative bicycles, bikes, accessories, parts, and bicycle parts. It offers two types of products to both consumers and dealers: bicycles and accessories. It sells bicycles under the brands Haibike, Ghost, Batavuss, Koga, Lapierre, and Raleigh. It sells its products in the Netherlands and Europe, North America, North America, North America, as well as other countries.
Babboe was founded in 2005 by a group of parents who were looking for the perfect cargo bike in the Netherlands. The birth of the Babboe cargo bicycle was also this time. It seemed that there wasn’t an ideal cargo bike at the moment. These parents worked with an engineering company to create a quality cargo bike that was affordable.

Key Financials

Revenue (US$ Mn)

• US$ 1,559 Mn was the annual revenue generated by Accell Group NV in 2021
• Accell Group NV’s annual revenue for 2020 was US$ 1,551 Mn, a 26.76% increase from 2019
• From 2018’s annual revenues, Accell Group NV registered a -1.74% decrease in 2019, amounting to US$ 1,223 Mn
• Total revenue of US$ 1,245 Mn was generated in 2018 by Accell Group NV

Operating Income (US$ Mn)

• Accell Group NV’s operating income for 2021 was US$ 123 Mn, a 33.98% increase from 2020
• The operating income generated by Accell Group NV in 2020 was US$ 92 Mn
• At a 52.26% increase, Accell Group NV’s operating income of US$ 61 Mn was indexed in 2019
• Accell Group NV generated an operating income of US$ 40 Mn in 2018

Net Income (US$ Mn)

• US$ 79 Mn was Accell Group NV’s net income in 2021, a 1.8% increase from 2020 figures
• Accell Group NV indexed a 2257.58% increase in net incomes from 2019, amounting to US$ 78 Mn in 2020
• Accell Group NV generated a net income of US$ 3 Mn in 2019
• A net income of US$ 23 Mn was indexed by Microsoft Corporation in 2018

Operating Margin %

• 8% was the operating margin generated by Accell Group NV in 2021
• Accell Group NV’s operating margin for 2020 was 6%, a 20% increase from 2019
• From 2018’s operating margins, Accell Group NV registered a 56.25% increase in 2019, amounting to 5%
• An operating margin of 3% was generated in 2018 by Accell Group NV

Gross Margin %

• Accell Group NV’s gross margin for 2021 was 31%, a 9.68% increase from 2020
• The gross margin generated by Accell Group NV in 2020 was 28%
• At a 3.37% increase from, Accell Group NV’s gross margin of 31% was indexed in 2019
• Accell Group NV generated a gross margin of 30% in 2018

SWOT Analysis

Strengths

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