Business Description

General Mills, Incorporation specializes in the marketing and manufacturing of branded consumer foods products that are sold in retail stores. The company operates in the following areas: North America Retail, Europe & Australia, Convenience Stores; Pet and Asia & South America. Its headquarters are in Minneapolis, Minnesota. It is headquartered in Minneapolis, Minnesota. It also includes e-commerce grocery suppliers. Europe and Australia refer to retail and foodservice businesses that are located in Europe or Australia. It includes super-premium frozen cream, frozen dough products, yogurt, shelf-stable vegetable, meal kits, and meal kits. There are also e-commerce sellers, military outlets, and hardware stores

Key Financials

General Mills, Inc Revenue :

• US$ 18,127 Mn was the annual revenue generated by General Mills, Inc in 2021
• General Mills, Inc’s annual revenue for 2020 was US$ 17,626 Mn, a 4.51% increase from 2019
• From 2018’s annual revenues, General Mills, Inc registered a 7.15% increase in 2019, amounting to US$ 16,865 Mn
• Total revenue of US$ 15,740 Mn was generated in 2018 by General Mills, Inc

General Mills, Inc Operating Income :

• General Mills, Inc’s operating income for 2021 was US$ 3,368 Mn, a 13.1% increase from the 2020
• The operating income generated by General Mills, Inc in 2020 was US$ 2,978 Mn
• At a 5.46% increase, General Mills, Inc’s operating income of US$ 2,821 Mn was indexed in 2019
• General Mills, Inc generated an operating income of US$ 2,675 Mn in 2018

General Mills, Inc Net Income :

• US$ 2,340 Mn was General Mills, Inc’s net income in 2021, a 7.29% increase from 2020 figures
• General Mills, Inc indexed a 24.42% increase in net incomes from 2019, amounting to US$ 2,181 Mn in 2020
• General Mills, Inc generated a net income of US$ 1,753 Mn in 2019
• A net income of US$ 2,131 Mn was indexed by General Mills, Inc in 2018

General Mills, Inc Operating Margin :

• 19% was the operating margin generated by General Mills, Inc in 2021
• General Mills, Inc’s operating margin for 2020 was 17%, a 1.2% increase from 2019
• From 2018’s operating margins, General Mills, Inc registered a -1.76% decrease in 2019, amounting to 17%
• An operating margin of 17% was generated in 2018 by General Mills, Inc

General Mills, Inc Gross Margin :

• General Mills, Inc’s gross margin for 2021 was 36%, a 2.3% increase from 2020
• The gross margin generated by General Mills, Inc in 2020 was 35%
• At a -1.16% decrease, General Mills, Inc’s gross margin of 34% was indexed in 2019
• General Mills, Inc generated a gross margin of 35% in 2018

SWOT Analysis

Strengths

Operational Network and Customer Base

A broad operational network and a large customer base combine to protect the company from dependence on a small number of customers or their location. General Mills sells to members, pet specialty shops, grocery stores, and drug stores as well as commercial and non-commercial food distributors, eCommerce retailers, dollar- and discount chains, and convenience, and restaurant stores. It sells its products via a direct sales force and distributors for specific products and customers. General mills had manufacturing plants in 13 countries and served customers in more than 100 countries around the globe.

As part of the Haagen-Dazs Asia, Latin America, Europe, and Australia segments, the company owned 466 franchise-branded ice cream parlors and 392 leased ice cream parlors. The company owned 46 manufacturing plants, with 24 of them in the USA, eight in Europe and Australia, seven in Latin America, Mexico, and four in the Greater China Region. There were also two Canadian facilities and one in Asia. It owned convenience stores and food services in Missouri, Minnesota, and the US. Cereal Partners Worldwide (CPW), which manufactures and supplies ready-to-eat cereal products in more than 120 countries, holds 50% of its equity. It also owns 50% of Haagen Dazs Japan Inc. (HDJ), which manufactures and supplies Haagen Dazs frozen novelties as well as ice cream products.

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