Business Description

Hanesbrands Inc., is a consumer goods firm that designs, manufactures, sources, and sells everyday active wear apparel and basic innerwear in Australia, Asia Pacific, Americas, Europe, and Australia. Wesley Hanes founded the company in 1901. It is based in Winston Salem, NC. It operates in three segments: Activewear and Innerwear. Core apparel products such as women’s pants, men’s and children’s clothing, socks, and intimate apparel are all included in the Innerwear segment.

They are sold in the United States (US). Activewear includes products such as fleece, T-shirts, fleeces, performance apparel, sports shirts, and thermals that are sold in the US. International includes activewear, innerwear, hosiery, and home goods products that are sold outside the US. The brands it owns include Hanes and Bonds, DIM, Maidenform’s, Bonds, Maidenform, DIM, Bali, and Playtex.

Key Financials

Revenue (US$ Mn):

• Hanesbrands Inc. generated total revenue of US$ 6,127.1  Mn in 2021

Operating Income (US$ Mn):

• An operating income of US$ 36 Mn was generated in 2021 by Hanesbrands Inc.

Net Income (US$ Mn):

• Hanesbrands Inc. generated a net income of US$ 43 Mn in 2021

Operating Margin %:

• An operating margin of 1% was generated in 2021 by Hanesbrands Inc.

Gross Margin %:

• Hanesbrands Inc. generated a gross margin of 4% in 2021

SWOT Analysis

Strengths

The strong performance of the International segment.

International revenue is the second largest component of the company’s total revenues, accounting for 34.5% in FY2018. This segment offers activewear, women’s underwear, and children’s pants, as well as socks and home goods under the DIM, Bonds/Champions, Hanes, Playtex/Nur Der brand names. It has major international markets in Europe, Canada, and Mexico.

The International segment saw an increase of 14.1% in revenue, with US$2,344.1million reporting revenue in FY2018 compared to US$2,054.7million in FY2017. Bras N Things’ acquisition and the positive impact of foreign exchange rates accounted for the increase in revenue. This growth can also be attributed to the expansion of innerwear businesses in Asia and Australia, as well as an increase in global Champion brand sales in Europe and Asia.

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