Global Action Camera Market By Resolution (Standard Resolution, HD, Full HD and Ultra HD), By Distribution Channel (Retail and Online), By Application (Recreational Activities, Sports, Emergency Services and Other Applications), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Action Camera Market Overview:

The market for action cameras worldwide was valued at USD 5,292 million in 2021. It is forecast to experience a 15.9% CAGR over the forecast period.

Action cameras are being sought after by extreme sports events, holidays, music festivals, seasonal cycles, and other groups. The demand for action cameras is also being driven by the increasing popularity of action cameras in professional activities and outdoor adventures, and the new technological advances in consumer electronics, such as the incorporation of AI and VR techniques into cameras.

Global Action Camera Market Analysis:

Resolution Analysis

An action camera has a wide-angle lens to capture the view. 4K resolution provides high-end video quality. The camera used and other devices used to capture the image will greatly impact the video resolution. Additionally, the use of sensors and semiconductors to make the camera units improves the manufacturing process which leads to a better product. This reduces the size and type of resolution that these devices can use.

Because Ultra HD (UHD), has many advantages for the user, there is a high expected CAGR for this segment. UHD offers flexibility in both high and standard definitions. This is driving significant demand for UHD-equipped devices. This segment has seen significant growth because of consumer preference to shoot in 4K/UHD at 1080p or 720p.

Distribution Channel Analysis

As consumers prefer to inspect the camera and its features in person, the largest share is held by retailers. Consumer trends show a high level of consumerism. Channel partners are becoming more important to help streamline the sales strategy. A retail business is known for its high customer retention and after-sales service, which comes at a small fee. You can find accessories, cameras, and individual products in the retail channels.

The rise in e-commerce as well as the growing popularity of online purchases will likely have an impact on the future. Attractive web graphics attract online buyers and showcase the latest products. This influences the purchasing decision of first-time online buyers. Also, holiday sales and discounts online are likely to be in high demand. The e-commerce sector is growing rapidly, which will create strong growth opportunities for the industry.

Application Analysis

Market share in the Sports segment is higher than the rest. This can be attributed both to an increase in adventure sports and increased media exposure. Market demand is also increasing due to the increase in sports enthusiasts like surfing, cycling, bicycling, skiing, racing, skydiving, climbing, and biking. The use of advanced digital technology with high-resolution lenses and resolution greatly enhances the quality of images and videos captured in action. This segment is supported by a growing number of sports leagues and activities around the globe.

The fastest-growing segment is recreational activities. This is due to the growing interest in fitness and adventure activities by youth, mostly from developed countries. However, professional outdoor activities like mountaineering or scuba diving, rowing, as well as sea-surfing, are becoming more popular in emerging economies. Scuba divers receive one million certificates each year, while there are more than 23 million worldwide certifications. Market growth will be supported by healthy growth in the scuba dive industry.

Key Market Segments:

By Resolution

• Standard Resolution
• HD
• Full HD
• Ultra HD

By Distribution Channel

• Retail
• Online

By Application

• Recreational Activities
• Sports
• Emergency Services
• Other Applications

Market Dynamics:

Market growth is expected to be positively impacted by the evolution in consumer electronics, such as the miniaturization of sensors and the increased use of smart devices. Market growth has been driven by compact size, convenience, portability, versatility, and ease of use. Action cameras of the new generation often come with add-ons that enable Wi-Fi and other functions, which allows them to be connected to other devices. Action cameras allow for first-person perspectives, giving viewers a view into the activities, such as skiing, rock climbing, and surfing. The action camera is becoming more popular on the global market.

There is an annual increase in adventure and sports lovers around the world. Travel and exploration are a big trend. The lightweight and compact action cameras are ideal for photography. They can also be customized to suit any environmental conditions. High image quality and 4k resolution allow for crystal-clear video. Market growth is encouraged by the camera’s ruggedness and extended battery life.
Additionally, connectivity with Wi-Fi or mobile apps is a common feature that makes internet technology important for cameras. Manufacturers focus on adding new technologies to the camera and features that meet users’ needs.

However, too many accessories and complicated device management can affect first-time users’ purchasing decisions. Complex system settings can discourage the first-time user. Another factor that limits and influences market trends is pricing. The latest smartphones have more advanced lens features, but they are also less expensive. The market vendors have developed compact cameras with weather-resistant, waterproof, low-cost designs to attract the attention of consumers.

Regional Analysis:

Due to North America’s high disposable income, as well as the growing popularity of adventure activities like paragliding, skydiving, and bungee jumping, North America dominated 2021’s market with a revenue share of 43%. As the U.S. market grows, media coverage is increasing for adventure sports. The region is seeing a rise in demand for professional cameras that have ample storage. The region’s growth is supported by substantial investments in R&D to develop advanced versions.

Europe is likely to gain significant traction on global markets as major players launch their products primarily for European markets. Motorola One Action introduced a 117-degree wide action camera back in August 2019. The product is primarily focused on video recording with wide-angle lenses. According to the product, in ultra-wide mode the third lens provides wide-angle capabilities of up to 16MP and the 12MP primary camera can record video at 4K resolution and the 5MP secondary camera can record up.

Кеу Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

A large number of market players is what makes the global market unique. A new product launch has been the main strategy adopted by prominent players in this market in recent times. To take advantage of the market growth opportunities, several companies have begun offering cloud storage for action cameras to maximize their potential.

Some of the major players in the market launch new products with low prices for customers in order to compete in the global market for action cameras. They also use online and retail sales channels to sell action camera products in the global marketplace.

Key Market Players:

• GoPro Inc.
• Nikon Corporation
• Sony Corporation
• SJCAM, Garmin Ltd.
• Garmin Ltd.
• YI Technology
• SZ DJI Technology Co. Ltd.
• Other Key Players

For the Action Camera Market research study, the following years have been considered to estimate the market size: