Global Automotive Film Market By Product (Tinting Films, Wrap Films, NVH Film Laminates, and Paint Protection Films), By Application (Interior and Exterior), By Channel (Aftermarket and OEMs), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Automotive Film Market Overview:

In 2021, the global automotive film market was valued at USD 6,229 million. This market is expected to grow at a compound annual growth rate of 5.15% between 2023-2032.

Over the forecast period, the growth is expected to be driven by increased use of automotive wraps to protect cars and transit advertising.

Global Automotive Film Market Analysis

Product Analysis

Adhesives and polyester sheets, protective release liner, as well as scratch-resistant coatings and dyes, are components that improve the performance and durability of window tints. This will help to increase market growth for window tints.

The growth in spending in emerging markets like India and China will drive the market. The growing demand can be attributed to the expansion of these countries’ manufacturing bases and economic growth. Demand will be driven by the cost-benefit ratio.

Due to the availability of many raw materials such as polyurethane, polyethylene, and polyolefin among others, the automotive NVH laminates industry is expected to grow. It is expected that automotive wraps will be more popular due to their low cost, lightweight, and easy availability.

Automotive wraps are in high demand due to changing consumer lifestyles and rising disposable income. The manufacturers offer a variety of textures and colors for vehicles that are impossible to paint. Accordingly, automotive wraps will see a rise in demand over the forecast period.

Application Analysis

Interior application is driven primarily by the demand for tinting films and laminates for NVH film. Wrap and paint protection films are driving exterior application. Exterior applications are being driven by increasing consumer preference for vehicle customization.

Over the forecast period, interior applications of the product will dominate demand. The increasing awareness of consumers is driving the interior application market for laminates and window tints that are used to protect sunlight and reduce noise and harshness in vehicles.

Due to the growing demand for designer wraps within the automotive industry, exterior films will see significant growth in demand. Due to their high penetration in the Asia Pacific, and Europe, light-duty vehicles dominated the market. The LCVs’ high on-road density is expected to drive growth.

This product is used extensively in the automotive industry due to its many benefits, including protection against debris, gravel, and dust particles. It also helps to maintain the vehicle’s aesthetic value, which will drive demand in the future.

Channel Analysis

Over the forecast period, the aftermarket will dominate the industry. Because the use of the product directly correlates with the number of vehicles produced, OEM channel sales of automotive films is dominating in the NVH laminates product segment.

The OEM market is hampered by the high price of installation and products. Over the forecast period, however, OEM channels will see an increase in demand for the product due to the increased installation of protection films on premium vehicles.

Paint protection wraps are in high demand through aftermarket channels due to the low price of these products and around 50% discount on the installation. The aftermarket will also see a higher demand for protective products due to the consumer’s tendency to use them after purchase.

Because the product is used by automotive manufacturers to reduce noise, the demand for NVH laminating in the aftermarket market is less than that in the OEM. Low demand through the OEM channel is due to the fact that the overall cost of applying paint protection or window tints can be applied almost twice as much as the aftermarket.

Key Market Segments

By Product

• Tinting Films
• Wrap Films
• NVH Film Laminates
• Paint Protection Films

By Application

• Interior
• Exterior

By Channel

• Aftermarket
• OEMs

Market Dynamics

It is expected that the growing automotive industry, the need to maintain vehicles, increased consumer awareness, and the rising demand for paint protection due to higher maintenance costs, will have a positive impact on the growth of the market. Industrialization and increasing population have also led to a rise in income levels, living standards, and increased demand for vehicles.

High growth is expected in the industry due to increasing demand for passenger cars, primarily from Asia Pacific, due to rising disposable income and rapid urbanization.

Due to increased customer awareness and expansion into OEM markets, the market is expected to grow rapidly. Additionally, paint protection films are being used to protect the exterior of the vehicle’s body in developing regions. This will drive product growth.

Due to changing consumer preferences toward comfort and ride quality, the automotive NVH laminates industry is expected to expand. The shift in consumer purchasing decisions and the shift towards harshness & cancellation and overall ride quality are expected to increase demand for NVH materials.

Major paint protection product manufacturers such as Tekra, 3M, and Xpel require that installers complete training or sign exclusive agreements. This makes installation extremely expensive. Window tints are banned in a few countries due to regulations regarding visible light transmission. This is expected to limit growth over the forecast period.

Regional Analysis

Due to the high demand for paint protection, tinting, and wraps, North America was responsible for the largest share of 2021’s revenue accounting for 30%. This is due to the increased use of wraps for personalization in the region and the low maintenance costs associated with vehicles that use paint protection films.

As the price of the product drops and consumers become more aware of the benefits of the product, there will be a growing demand in the Asia Pacific. NVH laminates are expected to grow because of the demand for smoother vehicle performance.

Customers will have more options due to the availability of many sizes and grades of products. This has led to an increase in demand for paint protection film. It is possible to find high-quality products in America and Canada thanks to the presence of major product manufacturers such as BRC Rubber & Plastics Inc. and Wolverine Advanced Materials.

After North America, Europe is the second-largest market for automotive wraps. The European trend for color-changing or replacing vehicles’ paint is very recent. Additionally, Europe is the world’s largest producer of automobiles. This creates huge opportunities for automotive wraps to be developed in Europe.

Кеу Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Key Companies & Market share Analysis:

With the large number of multinationals that operate high volumes of production, this industry is very competitive. Automotive NVH laminates companies place a lot of emphasis on research and development in order to create advanced products that provide better vibration and noise insulation.

3M, for example, offers specialized expertise and services to customers to meet their specific needs. Avery Dennison and other companies make it possible to have the highest quality product available. Major industry companies are attempting to introduce new products in vibrant colors and other features to meet changing consumer needs.

Key Market Players:

• The 3М Company
• Аvеrу Dеnnіѕоn Corp.
• Rіtrаmа S.p.A
• Оrаfоl Grоuр
• Guаngzhоu Саrbіnѕ Film Co. Ltd.
• Аrlоn Grарhісѕ LLC
• Vvіvіd Vіnуl
• КРМF
• Нехіѕ SAS
• Other Key Players

For the Automotive Film Market research study, the following years have been considered to estimate the market size: