Global Ayurvedic Beverage Market By Source (Herbs, Fruits, Flowers), By End-User (Adults, Kids), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Retail Stores, Online Platforms), By Region and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2021–2031

Ayurveda is an alternate form/system of medicine that is primarily based on the use of natural herbs. This form of medicine is generally used as a complementary form of treatment. Ayurveda is practiced by nearly 80% of India’s population. Nepal, Sri Lanka, Pakistan, and Myanmar are among the countries that also use it, and it is akin to Chinese and European traditional systems of treatment.

Ayurvedic herbal mixtures also enhance the mind and body. Fresh Ayurvedic herbs are brewed, which is then mixed with water, coconut water, and other fruit juices to create a healthy, low-calorie beverage. These beverages may also contain ashwagandha, moringa, amla, Gotu kola, turmeric, etc.

Ashwagandha increases bulk, strength, and immunity. Moringa, which is high in antioxidants, helps to decrease inflammation. Gotu kola boosts collagen production, alleviates anxiety, and prevents hair loss. Amla is high in antioxidants, which help to combat free radicals. There are no preservatives, no extra sugar, and the calories are minimal. these fruits are also antioxidant-rich, anti-inflammatory, gluten-free, ketogenic-friendly, vegan, preservative-free, chemical-free, diabetic-friendly, and have a low-caloric content.

Key Market Segmentation

Source

• Herbs
• Fruits
• Flowers

End-User

• Adults
• Kids

Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• Retail Stores
• Online Platforms

Region

• North America
• Europe
• APAC
• South America
• MEA

Drivers for the Ayurvedic Beverage Market

• Increasing awareness levels by the public concerning the efficiency and efficacy of various ancient medicinal systems, the decline in the adoption of contemporary allopathy owing to their significant side effects, as well as the financial backing of various governments, are noticeable drivers that are expected to have a profound influence on the revenue growth of this target market.
• Owing to the increasing prominence of various chronic diseases, a growing number of individuals are now looking to adopt alternative forms of treatment as a means of alleviating their respective disorders. Moreover, the surge in acceptance of medical tourism has also contributed to these growing adoption figures. Factors such as these are also anticipated to positively impact the revenue trajectory of the global Ayurvedic beverage industry in the foreseeable future.

Restraints for the Ayurvedic Beverage Market

• Constant fluctuations, shortages, and the potential for raw material adulteration are factors that could pose a challenge for respective industry players.
• On a global scale, Ayurveda and the use of products related to this system are relatively minimal. As such, in comparison to other more commonly found beverages, these products are yet to achieve adequate market penetration. This is another factor that could hinder the further augmentation of this global industry.

Opportunities for the Ayurvedic Beverage Market

• An exponential surge in the prominence of the e-commerce industry is lending new market entrants the ability to effectively increase their respective consumer bases. Moreover, increasing investments towards improved marketing campaigns are also expected to have a positive impact on future sales.
• The leading corporate of consumer products has a strong distribution network in the rural area. The internet and e-commerce technologies give an advantage to advanced logistics, so new ayurvedic beverages launched in the market will be easily accepted by the population. Due to an increase in discretionary money, medium and high-income customers in metropolitan regions have had to shift their purchasing habits away from luxury items.

Trends for the Ayurvedic Beverage Market

• The manufacture and adoption of eco-friendlier forms of bottling, such as those observed in Europe, are expected to increase product adoption levels significantly. This is anticipated to have a significant impact on existing consumer bases, and subsequently, lead to greater market growth prospects for the global Ayurvedic beverage market.
• The exponential surge in obesity levels, particularly in western countries, is now leading individuals to consume products that are healthier. As such, market players are now focusing on expanding to these aforementioned
• Active and intelligent packaging technologies were provided by the industries in order to provide safety and quality products. Technological innovations have increased the shelf life of products while also making them safer. In addition, smaller stock-maintenance units are being opened at a lesser cost. It assists them in maintaining profit, maintaining volume from price-alert clients, and expanding customer base.

Competitive Landscape:

• Dabur
• Emami Limited
• The Himalaya Drug Company
• Vicco Laboratories
• Amrutanjan Healthcare
• Vitro Naturals
• Auric
• Herbal Hills
• Basic Ayurveda
• Charak Pharma
• Natreon

Recent Developments in Key Players:

• In July, Dabur acquired 8.8% stake in Eveready Industries, a battery manufacturer.
• Dabur’s subsidiary Dabur International and The Emirates Environmental Group launched the Miswak tree planting initiative that aims to restore one of the UAE’s native tree species
• Dabur to replace paper cartons used for packing:

Dabur India Marketing Head-Oral Care Harkawal Singh said under its campaign, ‘Give up the Carton, Give me a Future’ in association with CRY, the paper saved from removing the outer cartons will be used to make notebooks that would be distributed among over 1,20,000 underserved children.

For the Ayurvedic Beverage Market research study, the following years have been considered to estimate the market size: