Global Baby Powder Market By Product Type (Talc-based and Talc-free), By Distribution Channel (Offline and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Baby Powder Market Overview:

The global baby powder market value was USD 1,180 million in 2021. This market is expected to grow at a 5.1% compound annual growth rate (CAGR), between 2023-2032.

Global Baby Powder Market

Product Analysis

According to the product, there are two types of baby powder: talc and talc-free. The 75% largest revenue share in 2021 was held by the talc-free segment. This is due to the demand for organic baby care products.

Cornstarch-based powders are in high demand due to the increasing preference for natural ingredients. Cornstarch acts as a carrier of active ingredients, which allows them to penetrate the skin. This provides nourishment for the baby’s skin.

Many companies in the industry are now launching organic products. Amyris Inc., a U.S. company, has launched “Baby Cream-to-Powder”, a product that is an alternative to talc-based powders. The market offers products that are made from cornstarch and essential oil, such as lavender and almond oils. This will improve skin nourishment. Additionally, over 170 groups in 51 countries have urged against the use of talc-based powders. This is driving up the demand for natural ingredients.

Distribution Channel Analysis

Global market segments can be broken down into offline and online distribution channels. With 82.1% of the revenue share, the offline channel segment accounted to be the most profitable in 2021. A single retail store can offer convenience for consumers by offering a broad range of personal-care products, including cosmetics and food.

You can also find baby powder in local and regional grocery stores. A number of market players offer baby care products that are relevant. Johnson & Johnson Europe invested nearly 33 million in the construction of a distribution facility. The center’s opening has streamlined distribution networks throughout Europe.

Key Market Segments

Product

•  Talc-based
•  Talc-free

Distribution Channel

•  Offline
•  Online

Market Dynamics

The changing preferences of consumers towards organic personal hygiene products, combined with an increase in disposable income, drive the market. The pandemic has caused a slowdown in demand in many sectors over the last few months due to disruptions in supply chains, a drop in sales revenue, and closures of businesses in several industries.

Factors such as financial insecurity and unemployment have led to consumers shifting their preferences towards major life events such as marriage and childbirth.

According to the U.S. Centers for Disease Control and Prevention (CDC), the birth rate declined by 4% during the period of the pandemic. Innovators and manufacturers are introducing organic products into the market to attract attention. Due to the pandemic, many consumers are looking for baby products that contain essential oils as well as natural ingredients. Bey Bee is an Indian startup that offers affordable baby-care products.

Regional Analysis

The Asia Pacific held the largest revenue share at 35% in 2021. Market growth is supported by a growing awareness of personal hygiene and demand for baby products like diapers and strollers. The market is being driven by the steady rise in birthrate, rising middle-class populations, and high buying frequency of baby products.

An increase in online sales is supporting the high demand for baby care products. Moms Co. is one of the key players. They have partnered with online giants such as Amazon to expand their online presence. Godrej Consumer Products also entered the baby-care industry.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share Analysis

The global market is highly competitive, and there are many established players. The high demand of organic personal care products is driving companies to focus on new products that are made with cornstarch and essential oils. The market has seen a rise in demand for baby hygiene products due to the pandemic.

Moms & Co. launched a new digital initiative in 2020 to increase its sales of baby and pregnancy care products. Himalaya Drug also has mom and baby stores in Bengaluru. This will allow the company to gain a substantial share of India’s market.

Key Market Players

The following are key players in global baby powder markets:

•  Johnson & Johnson
•  Prestige Consumer Healthcare
•  Pigeon Corp.
•  Burt’s Bees
•  Тhе Ніmаlауа Drug Соmраnу
•  Моthеrсаrе
•  Кіmbеrlу-Сlаrk Соrр
•  Рrосtеr & Gаmblе Со. (Р&G)
•  Other Key Players

For the Baby Powder Market research study, the following years have been considered to estimate the market size: