Global Baby Stroller Market By Product (Lightweight, Jogging, Travel System, Double and Standard), By Distribution Channel (Hypermarket/Supermarket, Specialist Retailers and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Baby Stroller Market Overview:

Global baby stroller sales were worth USD 2,321.9 million in 2021, it is expected to grow at a CAGR of 5.1%.

The key driver behind baby stroller demand is technological advances in baby care products, such as multi-functional features and customizing according to parents’ requirements. The growing trend among baby boomers, millennials, and others to travel has also increased the possibility of easy traveling with their babies. This has led to an increase in baby stroller usage. The demand for baby strollers has increased due to rising birth rates in developing countries.

Global Baby Stroller Market Scope:

Product Analysis

Lightweight strollers led the market in 2021, holding more than 35.8% of the overall market share. The baby carriage is compact and lightweight. It is therefore ideal for quick excursions. Parents can push light strollers for infants under two years old while taking them for walks in the park or to neighboring attractions. This stroller is readily available and less expensive than other versions due to its ease of use. Parents traveling on Emirates Airlines are given a free stroller when they land or transit through Dubai International Airport. It is perfect for simple boarding, embarkation, and disembarkation.

Between 2023 and 2032, travel systems are anticipated to expand at a CAGR of 7.7 percent. The stroller as we know it has been modified and modernized with this device. The baby seat is more adaptable because it may be separated from its primary component. The expanding popularity of travel among millennials and baby boomers, as well as the growing acceptability of the product for safe transport of newborn babies, are major driving forces behind this market. New products with the newest features are developed by manufacturers with a lot of work. As an illustration, Red Kite unveiled the Kuro in 2021. It has a reversible multi-position seat, a freestanding adjustable handle, a footrest, connectivity with transport systems, and a freestanding, adjustable seat.

Distribution Channel Analysis

Specialist retailers dominated the market, accounting for 56.2% of global revenue in 2021. Baby care stores now stock all products related to infant and child care. This has raised awareness of convenient products like strollers, cribs, and prams. Because it is easier and more convenient to buy all baby care products at one store, parents are less likely to spend time searching in multiple stores. This has resulted in a rise in the number of retailers selling baby essentials. This segment is driven by the rising demand for one-stop purchasing facilities by working people to save time, efficiency, and money. A growing trend towards specialty baby shops is also due to the special information that retailers can provide about each product based on the baby’s age. Parents prefer to shop at these stores when they are informed and able to make the right decisions.

Online retailers will expand at an average CAGR of 5.6% between 2023 to 2032. Online shopping has become more popular due to the availability of a wide range of prams and strollers on various platforms. It also offers easy ordering and delivery to your home. These websites have chatbots that can assist customers with any search-related queries or other aspects of their user experience. This will allow for a wider range of strollers to be purchased through online retailers like myPram and FirstCry.com.

Key Market Segments:

By Product

• Lightweight
• Jogging
• Travel System
• Double
• Standard

By Distribution Channel

• Hypermarket/Supermarket
• Specialist Retailers
• Online

Market Dynamics:

Strollers are becoming more popular for carrying children and transporting them in cars. This product is easy to use, convenient, and affordable, making it a popular choice for baby strollers. A growing trend in traveling across generations has resulted in a need for baby strollers that are easy to use and comfortable. Therefore, parents choose to include a stroller or travel system for their infants in car transport. Consumers are more likely to use prams, which has led to a rise in baby strollers being adopted. Manufacturers are also introducing multi-functional convertible strollers. Kolcraft Enterprises, Inc. has the Contours Bliss 5-in-1 stroller system, which converts from a pram into a stroller and vice versa.

The demand for baby strollers is expected to rise due to the rising birth rate in Asian countries like India, China, and Bangladesh. Compact and easy storage are also key factors in the product’s growth, especially given the small-spaced apartments found in Japan, India, and Tokyo. A growing number of apartments means that there is more space for small and lightweight products. This has led to a surge in the popularity of folding baby strollers. Baby strollers are now more widely available because of the increasing number of working women in countries. The demand for baby strollers has increased due to the increasing number of nuclear families. Parents need to be able to bring their babies everywhere they go.

Additionally, strict regulations by the government regarding safety standards have been popular among consumers. The U.S. Consumer Product Safety Commission, (CPSC), has established safety standards for strollers that address various parts like the latch/lock mechanism, wheel attaches, parking brakes, and seat belts. These standards are being adopted by producers, while they can also be modified to meet parents’ safety requirements. Britax has, for instance, implemented SafeCell Impact Protection which provides a safer seat for infants.

Regional Analysis:

North America held a 36.5% market share in the global baby-stroller market. A growing number of single parents in the region has made it more difficult to balance work and home. Therefore, baby strollers are able to make it easier to travel with your baby if you don’t have a partner. Therefore, manufacturers concentrate on creating features that allow one person to operate the baby stroller. E-Priam is a motorized stroller that Cybex introduced. A growing number of mothers are focusing more on physical activity, and are often seen walking or running with their babies. This will likely increase demand for such products in the area.

The Asia Pacific is the fastest-growing region, growing at 5.8% between 2023-2032. The market for baby strollers has grown in the Asia Pacific due to rapid urbanization and the increasing working population. The demand for baby strollers has increased due to parents’ inability to leave their children at home. Because of the rising number of working mothers in countries like Sweden, Denmark, and Norway, European countries are seeing a steady increase in demand for strollers.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share Analysis:

They are focusing on expanding product lines and incorporating advanced features. E-Priam, a motorized version of the Cybex Priam Travel System, was launched by CYBEX in 2021. The stroller is equipped with a smart, uphill assist motor and detection sensors on the handlebar. This helps to push the stroller even when it’s struggling to push. The product improves the braking power when you are going down a slope.

Key Market Players:

• Dorel Industries Inc.
• Baby Jogger
• Evenflo
• Graco
• Bumbleride
• Bugaboo
• BREVI MILANO SPA
• Baby Trend Inc.
• Britax
• Other Key Players

For the Baby Stroller Market research study, the following years have been considered to estimate the market size: