Global BB Cream Market By Packaging (Air Cushion and Tube/Bottle), By Distribution Channel (Online and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

BB Cream Market Overview:

In 2021, the global BB Cream market was valued at USD 3,101.4 million. It is projected to grow at 13.7% CAGR over the forecast period of 2023-2032.

Blemish Balm’s (BB) demand will rise due to rising demand among young consumers for high-quality, innovative skincare. This will be driven by the rising number of young people working and families with two incomes. The demand for BB creams will rise as a result of changing climatic circumstances and growing awareness of the damaging effects of UV radiation.

Furthermore, the scope of packaging will expand in the near future due to the rising need for multifunctional packaging. The market for blemish balms is projected to be driven by the fact that most customers are likely to choose goods with easy packaging and those that have several advantages.

Global BB Cream Market Scope:

Packaging Analysis

Tube packaging made up 98.3% of the market share for 2021. For toothpaste packaging, squeezable plastic tubes have been used in the personal care industry for decades. Due to the growing demand for moisturizers and cleansers, they are increasingly popular in skincare. Many companies have realized the importance of multifunctional packaging and are now able to offer more value to their products. The most successful product is currently the blemish Balm. Consumers will find BB products cost-effective as they combine the functionality of foundation, primer, sunscreen, primer, and moisturizer. Many products are tailored for particular skin types. Tubes will see significant growth in the future market because these creams are mostly packaged in plastic and not glass.

Distribution Channel Analysis

With more than 90.6% market share, the offline segment dominated 2021. In many regions, including Europe and the U.S., governments offer flexible hours so that supermarkets and departmental stores can open until midnight. This offers a great opportunity for companies to strategically position their packaging at these locations. Over the forecast period, the online segment will show the highest CAGR of 15.8%. The growth of online sales channels has been significant over the past three- to four years due to increasing internet penetration. This product category is becoming a key focus for online retailers Flipkart and Amazon. The beauty care packaging sector has attracted vertical experts such as Nykaa, Purplle and others who are focused on expanding their market reach.

Key Market Segments:

By Packaging

• Tube/Bottle
• Air Cushion

By Distribution Channel

• Offline
• Online

Market Dynamics:

Additionally, blemish products will probably become more popular as a result of changing lifestyles, as well as the desire to appear beautiful. Due to shifting climatic circumstances and growing awareness of the damaging effects of UV light, BB creams are in great demand. The popularity of multifunctional packaging will increase. Customers are inclined to choose items with simple packaging and a variety of advantages. It is expected that this would increase the demand for blemish balms. Blemish/Beauty Balms sometimes referred to as BB Creams, are multipurpose skincare packaging. They incorporate moisturizers’ combined benefits. SPF, primer, foundation, and foundation with skin serums’ anti-aging properties.

The product demand is growing due to increasing awareness of skincare. Even though older consumers remain the key to marketing efforts and are still important, younger consumers are increasingly aware of how important skincare is. Market growth is expected to be driven by rising demand for organic and natural packaging without unnecessary chemicals, parabens additives, or fillers. Many well-established beauty product manufacturers are now looking into natural, organic, and herbal product lines. This is expected to lead to growth in business opportunities. The demand for skin care products by men is expected to grow rapidly in the future. Many companies have increased the number of packaging options to meet growing demand from fashion-conscious men. There is a growing demand for personal care for men that goes beyond traditional grooming products like razors, deodorants, and skincare. The demand for male skincare products is expected to grow in the near future. The growth in male skincare packaging sales has been significant, exceeding that of many other categories such as haircare, bathing, and showering.

Regional Analysis:

The Asia Pacific held 41.3% of the global market share in 2021, accounting for the largest portion. The personal care market has experienced significant growth in the last few years. The demand for skincare products is shifting from the older generation to the younger. Anti-aging products are being used by young consumers to slow the aging process. This is expected to boost the regional market. The region’s growth will also be affected by the rising disposable income of developing countries such as India, Bangladesh, Thailand, China, and Thailand. BB creams will be driven by the increasing use of makeup by Korean and Chinese women over the forecast period. The Asia Pacific followed Europe in 2021 with the largest market share. Growth is expected to be positive due to technological advances and the introduction and development of innovative creams. The future will see a rising demand for antiaging creams, which is expected to drive regional market development.

Germany was Europe’s biggest market with more than 8.9 percent of the total market share in 2021. Young consumers prefer products that are organic, free from aluminum, and without mineral oils. The growth of FMCG packaging in cosmetics is being influenced by rising consumer awareness. In the country, consumers buy organic and conventional products. They also make spontaneous buying decisions. Therefore, companies must interact with their customers and keep them interested by attractive products.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share Analysis:

Since its inception, the market for blemish-balm has experienced significant growth. The rising spending power of middle- and upper-middle class people has increased beauty balm demand but also increased competition between market players. Companies in the market are focused on creating innovative packaging to increase their customer base.

Key Market Players:

• The Estee Lauder Companies Inc.
• L’Oreal S.A.
• Unilever
• Shiseido Company Limited
• Christian Dior SE
• Missha US Inc.
• Avon Products, Inc.
• ETUDE HOUSE, Inc.
• L’Occitane
• Other Key Players

For the BB Cream Market research study, the following years have been considered to estimate the market size: