Black Alkaline Water Market By Type (Natural, Artificially Treated), By Distribution Channel (Online Platforms, Offline Platforms), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Black Alkaline Water Market Overview:

The “alkaline” in alkaline water refers to its pH level. A pH level is a number that measures how acidic or alkaline a substance is on a scale of 0-14. For example, something with a pH of 1 would be very sour, and something with a pH of 13 would be very alkaline. Blackwater is a term that describes water that contains fulvic acid. Different minerals, vitamins, or nutrient-added substances are included in some cases. Blackwater is “fulvic water” and “normal mineral alkaline water.” Dark water has higher pH and alkalinity, making it less acidic than most packaged drinking water or regular water.

Black Alkaline water has a pH level of more than 8.5 compared to standard mineral water. It is infused with more than 70+ naturally occurring minerals, making it a solution to advance one’s wellbeing and health. Because of this, black alkaline water is an excellent detox drink that aids with flushing out toxins from the body, facilitating sustained hydration, decreasing acidity, and helping boost immunity levels. Black alkaline water is plentiful in its measure of dissolved oxygen. This aids the human body by increasing the pace of metabolism, which in turn converts calories into energy. Water includes two atoms of hydrogen and one molecule of oxygen. Its pH level decides how acidic or alkaline it is on a scale of 0 to 14, where a pH level of 7 is considered neutral. This implies that the higher the number, the higher the alkalinity and vice-versa. Regular drinking water has a pH between 6 to 7, while the pH of alkaline drinking water is, for the most part, over 7. This higher water pH can either naturally occur or be generated through ionizing.

Market Segmentation:

The market is segmented based on – product type, distribution channel, and region.

Product Type:

• Natural
• Artificially Treated

Distribution Channel

• Online Platforms
• Offline Platforms

By Regions

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Market Dynamics:

Drivers:

Black alkaline water is the new term for consumers, and it has become well known in recent years because of a conviction that it might be helpful for health. This factor may fuel the market growth among major key players.

Alkaline water is enriched with fulvic acid that has been used for thousands of years in Chinese and Indian Ayurvedic medicines. Hence, consumers are now beginning to adopt this product to improve their overall immunity due to its numerous health benefits.

Additionally, Natural spring water is considered the cleanest and healthiest to drink since it goes through a natural filtration process that eliminates impurities. Such factors are expected to augment market growth prospects for this industry further.

Restraints:

Its favorable qualities and benefits are undoubtedly costlier than regular bottled water. The general cost of one liter of black water ranges between US$40-54, which makes this product slightly out of reach for joint customers, making it a niche market product. This major factor may hamper potential future revenue growth opportunities for the black alkaline water market.

Drinking too much alkaline water can adversely affect an individual’s health. Moreover, other alternatives are rich in alkali that individuals may opt for. This is another factor that may hinder market growth for this industry.

Opportunities:

Nowadays, individuals are becoming more health conscious and looking to include fitness sessions into their daily schedules while improving their immunity levels to lead more wholesome lives. Such factors are expected to create lucrative opportunities for the various market players operating in this industry.

Black alkaline water has anti-aging properties, so it is considered valid, particularly in the personal care industry and even the food & beverage industry. This is expected to create additional opportunities for economic growth in the coming years.

Trends:

The trend of consuming alkaline water has taken the wellness & health industry by storm. This water could supplement an individual’s regular water intake, potentially creating additional avenues for further market augmentation.

Competitive Landscapes:

• AV Organics (Evocus)
• FLC Inc.
• TRACE Wellness
• Culligan

For the Black Alkaline Water Market research study, the following years have been considered to estimate the market size: