Global Breast Pads Market by Type (Reusable, Disposable, Hydrogel, and Silicone), By Distribution Channel (Retail, Wholesale, and E-commerce), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Breast Pads Market overview:

The global breast pads market was worth USD 89.5 million in 2021. It is projected to grow at a compound annual rate of 4.6% between 2022 and 2032.

The market will be driven by a significant increase in women’s work. Breast pads and accessories are best-suited for working women who have more disposable income than they can breastfeed. Below is a table showing the global employment rates of women.

Global Breast Pads Market Scope:

Type Analysis:

In 2021, the reusable segment accounted for over 40% of all revenue. Reusable breast pads can be more gentle and are better for the environment. They can be washed and are a cheaper option over the long term.

These are often made from natural fibers and provide better air circulation, ventilation, breathability, and healing for sore nipples. Their demand is higher than other breast pads due to their cost-effectiveness and the above-mentioned benefits.

Organic bamboo fabric is also becoming more popular in the manufacture of reusable pads. It has higher absorption capabilities and is extremely soft, which is leading to increased sales.

To meet the demand for reusable nursing pads, cotton and polymer are the most popular textiles. Some of the market’s most prominent producers of reusable pads also sell reusable pads that are gluten-free and latex-free. The segment growth is aided by these factors.

The fastest CAGR for disposable breast pads is expected to be 4.75% during the forecast period. Disposable nursing pads are made from a thin absorbent material. They come in many absorbencies.

These pads often have a sticky back that sticks to the bra. This can make them convenient. They are popular among working women because they can be hidden under clothing and offer comfort while on the road.

You can find them under many popular brands, with packaging ranging from 50 up to 200. These pads come in separate wrappers that make them easy to keep in your purse, bag, or pocket while you’re out and about.

These pads are convenient and can be used for long periods of time due to their moisture-locking properties. These pads are also the most comfortable, so it is less likely that itching, breast infection, and painful nipples will occur. This segment is expected to grow rapidly due to the above-mentioned advantages.

These pads contain absorbent chemical substances, which can obstruct your skin’s ability to breathe. Poor air circulation can also lead to discomfort and moisture buildup. If there is more leakage it may lead to breast infections. These pads will need to be changed frequently, which can be expensive. These factors will likely limit the growth of this segment.

Distribution Channel Analysis:

Retail accounted for the largest revenue share at over 45.0% in 2021, due to an increase in the number of stores selling nursing pads. There has been a significant increase in the demand for nursing pads across all retail channels.

Mass merchandisers offer consumers more convenience, dedicated mom-care product areas, and bundling deals. These distribution channels can also be used as a “one-stop-shop” for breast-care products.

They are often located close to residential areas in order to make it easy for customers to find them. This segment is expected to continue its lead throughout the forecast period due to the above factors.

The e-commerce segment will experience the fastest growth rate at 4.72% during the forecast period. Market growth will be boosted by the increasing availability of postpartum products via the internet and online e-commerce.

End-users can compare and choose the right items based upon their type, brand, price, and location on the e-commerce platform. Among the most popular online retailers are Amazon, Belly Bandit Walmart, and Motherhood Maternity. The online platform also offers many benefits, such as discounts, free shipping, and a large selection of products.

A number of major companies, including Koninklijke Philips N.V. and Medela LLC have begun to offer a variety of postpartum products online. More consumers are attracted to sales strategies like buy one, get one, discounts, or complementary products. These sales strategies are likely to increase postpartum product sales through this channel, as they are in high demand.

Market Segments:

By Type

• Reusable
• Disposable
• Hydrogel
• Silicone

By Distribution Channel

• Retail
• Wholesale
• E-commerce

Market Dynamics:

The global demand for breast pads will grow due to increased consumer awareness and government support. In August 2017, the Scottish Government launched the Baby Box program. This scheme offers a free baby box to all babies born in Scotland.

This box includes items such as nursing pads, newborn clothes, thermometer, and nappies. The governments of different countries encourage mothers to breastfeed their babies until 6 months of age.

Many international agencies have launched campaigns to increase awareness about breastfeeding. The market will continue to grow due to increased awareness and the introduction of easy-to-use, convenient nursing products.

Market growth will also be influenced by the rising trend of delayed parenthood. Medela LLC and Laura & Co., Newell Brands, and Ameda, as well as universities like Washington University & Fudan University, are helping to raise awareness about breastfeeding and its benefits of it by putting on campaigns and publishing informative magazines.

Additionally, individuals can access information on breast pads through social media platforms like Instagram, Facebook, and YouTube. These platforms are provided by many companies.

There are a few trends that will drive breast pad sales over the forecast period. These include the increasing popularity of ultra-thin, washable nursing pads, product launches with improved technologies, and the presence on several social media platforms. Medela’s Tender Care Hydrogel Pads provide instant cooling relief and contoured comfort for ease of use.

This market will be driven by the growing global population and rising birth rates in developing and underdeveloped countries with huge untapped potential.

The market is expected to be driven by a growing global population and rising birth rates, which are both indicators of a larger consumer base for breast pads.

Regional Analysis:

North America was the dominant market, with a revenue share of more than 35.4% in 2021. It is anticipated to experience to grow during the foreseeable future, followed by Europe.

This is due to the large population, high birth rates, and increasing breastfeeding rates. Asia-Pacific is the emerging market for the key players of breast pads. The data from global economy.com shows that the average number of births per 1,000 people in Asia was 17.94.

This data is based on 47 countries. Afghanistan had the highest value, i.e. About 31.8 births for every 1000 people. According to the Hindustan Times article, 64.9% of infants are breastfed during the first 6 months.

Due to rising women’s employment rates, the North American market will grow at a rapid pace during the forecast period. The U.S. Bureau of labor statistics reported that 57.4% of all women were in the workforce in 2019, up from 57.1% in 2018.

Accordingly, working mothers prefer to use breast pads to prevent leakage. In the United States, breastfeeding is encouraged and many states have laws that allow mothers to breastfeed in public. 26 states also have laws that allow mothers to breastfeed in the workplace.

The WHO estimates that 74% of American children have been breastfed. 33.1% of these have been exclusively breastfed from the age of 4 months to 6 months, and 13.6% were breastfed only through the age of 6 months.

This could be due to the fact that many working mothers in the United States return to their work after only 12 weeks of maternity leave.

The demand for breast pads will be boosted by the increasing number of hospitals that provide support services for lactating mothers, as well as programs and initiatives to educate the public about breastfeeding.

The spread of breastfeeding support to rural areas will also benefit the sector’s development through various initiatives. These factors contribute to market growth in the region.

The market is also growing due to rising initiatives by both government and non-profit organizations. Pan America Health Organization and World Alliance for Breastfeeding Action organized a World Breastfeeding Week campaign. This included information about breastfeeding and urging people to take action. These factors contribute to regional market growth.

Key Regions and Countries covered іn thе Report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share Analysis and Key Companies:

The key players in the market are actively involved in strategies like mergers and acquisitions, partnerships, and the launch of new products in order to increase their market share.

They invest heavily in research and development to produce technologically advanced products. Cache Coeur’s new brand Curve was launched in February 2018. They are leak-resistant, undetectable, and washable.

The breast pads consist of four layers. The first is a micro-perforated, antibacterial, and anti-odor spacer. This allows for rapid leak evacuation. The second layer is an ultra-absorbent, multi-fiber core.

The third layer is a protective film that acts as a waterproof and breathable membrane. Finally, the fourth layer is a transparent skin-colored textile veil.

The following are some of the major players in the global breast pads market:

Key Market Players included in the Report:

• Medela AG
• Cardinal Health
• Lansinoh Laboratories, Inc.
• Magento, Inc. (Ameda)
• NUK USA LLC
• Pigeon Corporation
• Bamboobies
• LilyPadz
• Cache Coeur
• KINDRED BRAVELY
• Koninklijke Philips N.V.
• Other Key Players

For the Breast Pads Market research study, the following years have been considered to estimate the market size: