Global Breastfeeding Accessories Market By Product Type (Breast Shells, Nipple Care Products, Breastmilk Preparation and Cleaning Products, Perineal Cooling Pads, Breast Pads, Maternity/Nursing Bras, Breast Cooling Pads, Breastmilk Storage and Feeding, Nursing Tank Tops, Breast Pump Carry/Tote Bags, and Breast Heating Pads), By Distribution Channel (Offline Channel and Online Channel), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Breastfeeding Accessories Market Overview:

The global breastfeeding accessories market was worth USD 2,167 million in 2021. It is projected to grow at a compound annual growth rate (CAGR) of 7.2% between 2023 to 2032.

Due to the rise in global women’s employment, the growing demand for breastfeeding accessories market report is expected to be fueled by increased awareness campaigns by both government and market players about the availability of breastfeeding accessories. Medela LLC, Laura & Co., Newell Brands, and Ameda are some market players. Universities like Washington University and Fudan University also organize campaigns and provide informative magazines to raise awareness about breastfeeding and its benefits. Additionally, individuals can access information on breastfeeding and related accessories through social media platforms like Instagram, Facebook, and YouTube.

Global Breastfeeding Accessories Market Scope:

Product Type Analysis

With a more than 16.3% market share, the breast milk storage and breastfeeding segment will dominate in 2021. To ensure the safety and quality of breastmilk, feeding products and storage for breastmilk are essential. The segment’s growth is largely due to the rise in working women. Because maternity breaks are brief and mothers return to work shortly after giving birth, this drives the demand for breastfeeding supplies. According to the World Bank and International Labor Organization, 46% percent of women are employed worldwide. This number is expected to increase in the future. Breast milk storage and the breastfeeding market will be dominated by an increase in female employment rates over the forecast period. The breastfeeding accessories market also targets mothers with less or irregular milk flow and helps them express milk.

Growth Analysis

The fastest growth rate for the postpartum accessories market is 7.53%, expected to continue during the forecast period. Disposable gowns, nursing pillows, and other accessories are part of the postpartum recovery accessory segment. These products are used after birth. Therefore, an increase in the global fertility rate is expected to drive segment growth. According to Knoema, India’s birth rate was 17.4 per 1000 people in 2020. Eurostat also reports that 4.2 million children were born in western Europe in 2019, and 1.53 women had a child.

The market is expected to grow due to an increase in births. The market for postpartum accessories was dominated by the other segment in 2021, while disposable gowns held second place in revenue in 2021. Disposable gowns can be worn comfortably in the postpartum period. They also allow for breastfeeding to be done easily by allowing easy access to the chest. Because disposable gowns can be used after birth, there may be an increase in global births. According to Knoema, 24.06 million births were registered in India alone. The CDC also recorded 3,605,201 U.S. births in 2020. With such an increase in births, disposable gowns will be more popular, expected to drive market growth over the forecast period.

Distribution Channel Analysis

The worldwide market for nursing accessories is segmented into online and offline channels based on the distribution mode. The offline market category held the biggest market share in the global market trend for nursing accessories in 2021. High market share is caused by the fact that every business expansion in the nursing accessory sector adheres to an established distribution plan. The hub and spoke approach is the most effective, albeit quickly shifting to internet channels as the competition heats up. Due to the entry of new competitors and start-ups, the market trend is becoming increasingly congested.

Кеу Маrkеt Ѕеgmеntѕ:

By Product Type

• Breast Shells
• Nipple Care Products
• Breastmilk Preparation and Cleaning Products
• demand for Breast milk production
• Perineal Cooling Pads
• Breast Pads
• Maternity/Nursing Pad
• Breast Cooling Pads
• Storage of breast milk and Feeding
• Nursing Tank Tops
• Breast Pump Carry/Tote Bags
• Breast Heating Pads
• Another basis of Product Type

By Distribution Channel

• Offline Channel
• Online Channel

Market Dynamics:

The rising number of milk banks worldwide will also accelerate market growth. The demand for breastmilk storage is driving the growth of milk banks. Milk banks are a progressive initiative that is beneficial to mothers. Milk banks may care for mother who has been infected or are at risk of transmission. The breastfeeding accessories market could be driven by an increase in milk banks, which may lead to greater use.

players have the market opportunity to expand their reach in these countries due to the favorable demographics, like the rising global birth rate in developing and underdeveloped countries. According to the Centers for Disease Control and Prevention (CDC), the U.S. births per woman have reached 11 percent per 1,000 people, with a fertility ratio of 56.0 births for 1,000 women aged 15-44. Market growth is expected to be boosted by the increase in births.

Despite the negative impact COVID-19 had on the market, breastfeeding accessories are expected to rise post-pandemic period. The COVID-19 vaccination was introduced worldwide. This has led to countries opening their borders to allow for the normalization of the supply chain during the post-pandemic period. The birth rate will increase after the pandemic. Researchers at the University of Michigan have predicted an increase in births after the pandemic. Accordingly, there will be a steady rise in demand for accessories for breastfeeding.

Regional Analysis:

The Asia Pacific was the dominant market, with a revenue share exceeding 42.1% by 2021. This is due to the large audience and increased awareness campaigns in this area. The market trend will also grow if there is an increase in the number of births. According to Work Bank, China’s average rate of Birth has increased to 1.70 births for every woman in 2019, up from 1.60 in 2000. According to the Australian Bureau of Statistics in 2020, there were 294,369 registered births in Australia. The market trend is expected to grow due to an increase in the birth rate in the Asia Pacific region.

In the forecast period, the CAGR for the Middle East and Africa will be the highest at 7.1%. The changing lifestyles that lead to many diseases can explain this. South Africa’s low breastfeeding rate is due to many HIV-positive mothers and the belief that nursing can transmit the disease to the baby. According to the 2017 regulations of the Department of Health, breastfeeding is mandatory for all mothers. Accordingly, this could see a significant increase in the demand for accessories for breastfeeding. According to World Bank data, Saudi Arabia’s fertility rate was 2.28 per woman in 2019. This is increasing the market trend for breastfeeding accessories in the Middle East, Africa, and elsewhere over the forecast period.

The opportunities in the Asia-Pacific market are most promising due to a rising population, an increase in the number of working mothers, and favorable policies.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Market players are both large and small. This industry trend is highly fragmented. Due to the many Key market players, the market will see increased competition over the forecast period. Top players participate in innovative product launches, mergers, acquisitions, and partnerships to expand their product portfolios. Medela AG, for example, introduced a silicone breastmilk collector in North America in 2021. The product was created to reduce milk loss and increase Medela AG’s North American market share. The market for breastfeeding accessories market will experience significant growth with the similar strategies of the top players.

Breastfeeding Accessories Marketmаnufасturіng іnсludеѕ ѕоmе mајоr prominent player:

Маrkеt Кеу Рlауеrѕ:

• Willow Innovations, Inc.
• Ameda, Inc.
• Chiaro Technology Limited
• Bailey Medical Cascade Health Care Inc.
• Handi-Craft Company
• Medline Industries Inc.
• Mayborn Group Limited
• Spectra Baby
• Motif Medical
• Ardo Medical Ltd
• Koninklijke Philips N.V.
• Pigeon Corporation
• Lavie Mom
• Other Key Players