Global Clarified Butter Market By Product (Flavored and Conventional), By Application (B2C and B2B), By Distribution Channel (Offline and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Report Overview

The Global Clarified Butter market was valued at US$ 1,847.2 million in 2021. This market is expected to grow at a CAGR of 8.5% between 2023-2032. Globalization has played a key role in clarified butter adoption, also known under the name ghee. The modern-day consumers, the Millennials are showing a keen interest in food and are exploring nutrition.

Global Clarified Butter Market Analysis

Product Analysis

More than 50% of global revenues in 2021 came from conventional clarified butter. These product varieties are popular as the main ingredients in Middle Eastern and Southeast Asian cuisines. This is due to the high adoption of these products by households across these regions and their first movers. The growing acceptance of healthy fats has opened up the market for those in the industry to offer clarified butter and conventional ghee.

From 2023 to 2032, the fastest expected CAGR is for flavored clarified butter. Many manufacturers are experimenting with different flavors and launching new flavored clarified Butters. There are many popular flavors in North America and Europe, including garlic, chocolate, maple, and vanilla.

Application Analysis

B2C held a significant share of the clarified-butter market in 2021. Many clarified butter types are used as ingredients in their respective countries. These include India, Ethiopia, Brazil, and Yemen. Clarified butter is being used more widely around the world because it’s better than other cooking oils.

The B2B segment will experience a rapid CAGR of 9.3% between 2023 and 2032. Different types of clarified butter are being applied around the globe due to the increasing popularity of Indian and Brazilian cuisines, as well as Ethiopian, and Yemeni food.

Distribution Channel Analysis

The offline segment of distribution channels accounted for a high revenue share in 2021. It includes all points of sales such as department stores, mom and pop stores, specialty shops, hypermarkets, convenience stores, supermarkets, and superstores. These channels offer the best discounts and are preferred by most people.

From 2023 to 2032, the online channel market is expected to grow at a 9.7% CAGR. Because of their busy lives and increased need for convenience, the trend to grocery shop online is growing. Clarified butter is not available in all North American and European shops. Clarified butter is not readily available in offline stores across North America and Europe. Online sales are therefore becoming more popular, regardless of where you live.

Key Market Segments

By Product

• Flavored
• Conventional

By Application

• B2C
• B2B

By Distribution Channel

• Offline
• Online

Market Dynamics

Due to lower cross-border restrictions in the movement of regional food ingredients, they have access to many options. Dairy manufacturers are finding new opportunities due to changing taste preferences and increased focus on nutritional enrichment. This is driving growth in the global ghee market. Modern consumers are increasingly conscious of nutrient enrichment and have adopted products that are healthy. Clarified butter is being used in a variety of cuisines more often. These dairy derivatives can be considered completely free from artificial preservatives.

Clarified butter is well-known for its rich, nutty taste that can enhance any recipe. Its intense flavor and versatility have made clarified butter a staple in many different cuisines. You can use clarified butter for stir-frying or pan-frying. It is also great for deep-frying, shallow-frying, sautéing, deep-frying, and drizzling over prepared foods. Clarified butter is a superfood that imparts flavor to food. It’s also rich in nutrients, making it more delicious than other options. Clarified butter can be heated to create a distinct aroma. This scent is enticing and can increase appetite.

Ghee, a type of clarified butter that is very popular, is also growing in popularity due to its therapeutic properties. Ayurveda claims that Ghee has healing properties because it is made up of chains of fatty acids. These fatty acids increase the absorption of nutrients and alkalize your blood. It is also used in order to decrease the release of prostaglandins in the body, as they cause pain and inflammation. The benefits of organic clarified butter include lowering cholesterol levels and helping to overcome coronary problems. People with poor digestion are recommended to use clarified butter versions. They initiate the release of stomach acids, which eventually enhances their digestive ability.

Regional Analysis

The Asia Pacific emerged as the largest regional market in 2021, with a share of 47%. Ghee is consumed by many countries, including India, Pakistan Bangladesh, Sri Lanka, and the Philippines. Ghee can be used to make cookies, biscuits, and other delicious dishes such as chicken, noodles, bread, paneer, gravy, paneer, salmon, chicken, potatoes, and pasta.

Europe is predicted to grow at a 9% CAGR between 2023-2032. Cleared butter is expected to be more popular in countries such as Germany and the U.K. as a superfood. The forecast period will see an increase in South Asian migrants opening up new markets for clarified butter.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Saputo, Arla Foods Ambulance, and Almarai are some of the market leaders. Many startups have been attracted to the sector by the fact that established players recognize the market potential. Venture capital firms are increasing their investment in these startups to take advantage of the opportunity. Startup 4th & Heart closed a US$ 7.6 million deal with Harbinger Ventures in July 2019.

Маrkеt Кеу Рlауеrѕ:

• Saputo Inc.
• Arla Foods Ambulance
• Heritage Foods Limited
• Jhandewalas Foods Limited
• Almarai Company
• Hatsun Agro Product Ltd
• Britannia Industries Limited
• Lactalis Canada Inc.
• Other Key Players

For the Clarified Butter Market research study, the following years have been considered to estimate the market size: