Global Decorated Apparel Market By Product Type (Screen Printing, Embroidery, Digital Printing, and Dye Sublimation), By End Users (Women, Men, and Children), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Decorated Apparel Market Overview

The global decorated apparel market was worth USD 23,060 million in 2021. It is expected to grow at a CAGR of 13% between 2023 to 2032. The market is growing due to the increasing need for screen printing, embroidery, and sublimation as well as heat transfer work. Industry participants have also seen a rise in demand for reflective finishes in clothing. Product sales will be boosted by shifting trends and rising demand for graphic T-shirts and other apparel. The increasing popularity of branded clothing among customers and the rising status of luxury clothing as a status symbol among people are encouraging the use of decorated clothes.

Global Decorated Apparel Market Scope:

Product type analysis

The market leader in embroidery was 42% of global revenue in 2021. The popularity of embroidery in a variety of silhouettes without distinction between genders is creating significant growth opportunities to make embroidery-based decorated apparel. Consumers are also attracted to the use of different tread widths, colors, and finishes. Additionally, small beads and large patches can be added to enhance their functionality. Because embroidery decorated apparel offers high quality, value, and an elegant finish, it is growing in popularity. The rising demand for custom-embroidered apparel is due to the fact that it can be customized.

The screen printing market is expected to grow at a 15% CAGR between 2023 to 2032. Screen printing is a popular method of printing due to its crisp, durable prints that can withstand long washings. This method is expensive and requires significant setup costs. Screen-printing technology has seen a rapid rise since the switch from manual to automated screen-printing presses. Screen printing is one of the most popular printing methods worldwide. Screen printing is a popular process used by companies like Deluxe Screen Printing and Oregon Screen Impressions.

End-User analysis

In 2021, the women segment contributed the most to the global market with 66.01%. This segment is growing because of the availability and demand for different products such as tops, kurtas, and gowns. Due to changing consumer needs, product innovations in women’s wear are driving demand. Products such as graphic t-shirts have become popular as casual and semi-formal attire.

Increasing numbers of social gatherings among younger people and the influence of social networks have given the masses access to information about different types of clothing for different occasions depending on the season, functionality, and fashion trends. This will drive demand for decorated clothing for women, such as printed t-shirts for daily wear, embroidered shorts for vacations, or dye-sublimation for formal wear.

From 2023 to 2032, the CAGR for men is expected to be 15.1%. The market for decorated apparel is seeing a rise in product availability, including a variety of designs and color combinations. Men are increasingly looking for decorated apparel, such as school spirit wear or youth baseball team.

Apparel manufacturers are encouraged to include embroidery on their clothing, such as on jackets, shirts, and trousers for men. In order to make shirts stand out, men are more likely to choose monogrammed shirts with the brand logo, or their initials.

Кеу Маrkеt Ѕеgmеntѕ

By Product Type

• Screen Printing
• Embroidery
• Digital Printing
• Dye Sublimation
• Other Product Types

By End Users

• Women
• Men
• Children

Market Dynamics:

The COVID-19 epidemic that broke out in China in the first half of 2020 had an impact on decorated apparel markets throughout the forecast period, especially during 2020. The COVID-19 crisis will have a significant impact on many export markets, particularly in the short term. Market participants expected to see a decrease in demand for their products through 2020, due to the COVID-19 crisis. Manufacturers of decorated apparel will likely focus their efforts on domestic expansion in this regard. With rising consumer awareness about social distancing, the eCommerce platform is gaining popularity.

Decorators around the world have focused on technological innovation over the years, as they noticed a growing demand for innovative or creative designs in apparel. The decorated apparel market has seen a lot of innovation in the areas such as direct-to-garment digital print, embroidery, embellishment attachments, laser decoration, and conventional sewing. Both apparel designers and manufacturers have been able to expand their options for affordable decoration by using novel techniques. Technological innovation is not just evident in decorated apparel, but also in retail. To help customers select products in virtual 3D environments, retailers around the world are using the Three-Dimensional Virtual Merchandising System. These technological advances are expected to increase the demand for decorated apparel in the future.

In recent years, there have been many key developments in apparel decoration technology. DTG Digital Europe, a U.K.-based supplier of direct-to-garment (DTG), recently developed a technology that reduces banding at low resolutions. Gem fix Inc., an American supplier of gemstones, has developed a machine that attaches embellishments in a variety of sizes and shapes to garments. This allows garment/apparel makers and decorators to create more intricate and interesting decorations. Computer-aided design/manufacturing (CAD/CAM), has been a breakthrough in the field of decorated apparel. Software such as Adobe, Tukatech, and CorelDraw are all being used extensively in fashion. Many issues remain in the way of decorated apparel, especially in the manufacturing sector.

Although decorated apparel is gaining popularity among global consumers it remains a challenge for apparel brands to ensure product quality and consistency. When brands, especially small- and medium-sized businesses, are focusing on the launch of a new product, reliability is often a problem. Other challenges facing the market include high import duties, especially for luxury apparel, counterfeiting, and a lack of retail space. Decorated apparel brands are discouraged from expanding in the Asia Pacific.

Regional Analysis

The Asia Pacific contributed the most to the global market, with 37.21% more than in 2021. This region has seen a rise in the number of people who are first-time buyers of high-end, decorated apparel due to the rising disposable income of the middle class. Due to their preference for high-quality apparel and the increasing influence of social media on fashion trends, consumers are more inclined towards decorated apparel.

The market expansion is also being driven by the rise of international players in the region. Asia Pacific consumers dress differently from the rest of us. Traditional embroidery is a part of the kimonos and qipaos of China, as well as the saris and kurtas in India. These types of clothing are becoming more popular around the globe, which is contributing to the increase in fusion wear. This is driving Asia Pacific’s decorated apparel market.

From 2023 to 2032, Europe will see a 15.01% CAGR. Consumers of all ages are increasingly inclined to buy more comfortable and decorated clothing. This is driving demand for cardigans, long-sleeve shirts, and trucker jackets. Many regional fashion designers, including Stella McCartney and Nicolas Ghesquiere as well as Phoebe Philo, offer custom luxury apparel in neutral colors and wearable designs.

The growing popularity of custom t-shirts, tops, patches, and retro logo designs has led to an increase in demand for apparel decoration among working women. This segment growth can be attributed to an increase in women working in the region, which has led to a slight rise in disposable income.

 Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

This market is open to both domestic and international players. To increase their market share, key market players focus on innovation and new product launches in retail for decorated apparel products.

• Delta Apparel, a technology partner with Autoscale.ai, announced a partnership in 2021 to integrate its product design and marketplace listings functions, as well as advertising management functions, for improved online retail processes.
• Hanes and Belle International entered into a licensing arrangement in 2021 to bring Champion shoes and accessories to China. The agreement stipulates that Belle International will distribute the new collection to Chinese consumers.
• Hanes announced a multi-year partnership with G.O.A.T. (an Authentic Brands Group company) in 2021 for the development and production of the Muhammad Ali collection. This was under the former’s Champion Athletic wear portfolio.

Маrkеt Кеу Рlауеrѕ:

• Gildan
• Downtown Custom Print wear
• Fruit of Loom, Inc.
• Master Print wear
• Hanes brands Inc.
• Target Decorated Apparel
• Advance Print wear Limited
• Delta Apparel
• Lynka
• Other Key Players

For the Decorated Apparel Market research study, the following years have been considered to estimate the market size: