Global Electric Hair Clipper & Trimmer Market By Product (Corded and Cordless) By Distribution Channel (Offline and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Electric Hair Clipper & Trimmer Market Overview:

The market for electric hair clippers and trimmers was valued at USD 5,674.17 million in 2021 with a CAGR value of 2.40%.

The demand for hair trimmers is driven by the increasing focus on personal grooming. It is easy and convenient to use electric hair clippers and trimmers. These razors have a greater safety margin than electric ones.

Global Electric Hair Clipper & Trimmer Market Scope:

Product Analysis

The market share for cordless electric trimmers was the highest in 2021. These hair trimmers and clippers are easier to transport, more convenient, and can be used in a variety of situations. For those who like to travel then take their hairdressing routine along, the cordless hair clipper is the best choice. Increased battery capacity is the key factor driving demand for cordless clippers. This electric trimmer is designed specifically for trimming beards and comes with a powerful lithium battery.

Over the forecast period, a corded trimmer will grow at a rate of 1.9%. In the coming years, corded hair cutters will see increased adoption due to new features such as compact design, ergonomic shape, and comfortable grip.

For exceptional performance, corded electric trimming machines are fitted with a high-quality guard comb and maximum power high torque motor. The market will benefit from the introduction of blades with better design. For example, Indian companies like Philips or Xiaomi launched trimmers with self-sharpening cutting blades in 2019.

Distribution channel Analysis

In 2021, the offline market held the leading share at 89.7%. Online stores such as Amazon and Walmart are a common source of trimming machines & electric hair clippers. The increased presence of sellers will boost the product’s visibility. This will drive the market to electric hair clippers & trimmers.
According to a survey, over 65% prefer shopping in brick-and-mortar stores rather than online.

A majority of consumers will purchase the product if they can be helped by a salesman who is knowledgeable.

People who shop in brick-and-mortar stores have the opportunity to inspect the product, talk to sales representatives, and avoid shipping charges. Amazon and other giants of e-retail, such as Amazon, are expanding their presence in physical retail stores throughout the world. This is expected to positively impact market growth. From 2023 to 2032 the fastest-growing segment in online sales is 6.5%.

The key factor in driving sales of electric haircutters and trimmers via the internet channels is increasing product visibility at amazon.com Flipkart, snapdeal.com, and snapdeal.com. Online retailers offer 24-hour support, many products to choose from, and deep discounts on branded products.

Key Market Segments:

By Product

• Corded
• Cordless

By Distribution Channel

• Offline
• Online

Market Dynamics:

Market growth will be influenced by innovative products that have better ergonomics. Xiaomi MI, for instance, launched a beard trimmer (in India) in June 2021. The product’s key features include a stainless-steel body, corded/cordless operation, improved battery, waterproof, and a lock for travel. This electric trimmer has been specifically made for Indian markets.

In recent years, young men have grown a lot of beards and stubble over the past few decades, which has fueled the demand for electric trimmers. In the coming years, the market growth is expected to be influenced by the increasing spending on men’s grooming items like shampoo, electric hair trimmers, and soap.
A report shows that Indian men spend about 14 minutes per day on hair grooming and 12 minutes each on the face. Multipower, an international sports nutrition company, also found that younger male Britons spend more on grooming than females. In addition, the growing market for men’s grooming products has led to e-retailer firms entering into partnerships and generating demand for electric trimmers.

Flipkart, for instance, entered into a partnership with Beardo men’s grooming brand in April 2019 to launch India’s very first grooming kit and electric trimmer. Flipkart expects to grow its product line to cater to the growing market of male grooming.

Regional Analysis

The Asia Pacific held the largest market share in 2021. The key factors that will drive the growth of electric trimmers’ demand over the next few years are increased product visibility and the growing beard trend among millennials. The future growth in male grooming spending, especially in India, is expected to boost sales of hair trimmers.

Africa and the Middle East will experience the fastest growth rate of 4.9% between 2023 and 2032. Due to Nigeria’s youth, sales of hair care products like electric trimmers have experienced significant growth. In addition, with the rising use of the internet combined with the penetration of cable TV, celebrity endorsement is having a positive effect on consumers’ buying behavior.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

The global market is very competitive. The market is identified through several strategic activities, including expansions, mergers, acquisitions, and product and technological innovations, which are attempted by key producers of electric trimmers. Havells India, for instance, entered the Indian men’s grooming sector in February 2017 These are the top vendors on the Indian market for electric hair trimmers & clippers:

Маrkеt Кеу Рlауеrѕ:

• Koninklijke Philips N.V.
• Wahl
• Spectrum Brands Inc. (Remington)
• Procter & Gamble (Braun GmbH)
• Panasonic Corporation
• Conair Corporation
• Havells India Ltd
• VEGA
• Other Key Players

For the Electric Hair Clippers & Trimmers Market research study, the following years have been considered to estimate the market size: