Global Fruit and Vegetable Juice Market By Product Type, By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Fruit and Vegetable Juice Market Overview:

The Fruit and Vegetable Juice Market size is expected to be worth around USD 288.91 billion by 2032 from USD 156.2 billion in 2021, growing at a CAGR of 5.75% during the forecast period 2022 to 2032.

Global market growth is being driven by a rise in the consumption of fruit juice, changes in consumer taste, healthy diets, and cold-pressed juices. The global market’s annual growth rate has been affected by the COVID-19 pandemic. The market for raw materials and applications was affected. The U.S. Department of Agriculture (USDA) reports that vegetable grower prices started low in 2020 and will continue to fall.

Global Fruit and Vegetable Juice Market Scope:

Product Type Analysis

The global market can be further broken down by product type into vegetable juices, fruit and vegetable blends, or fruit juices. In 2021, the largest market share was held by the fruit juices segment which accounted for 62.1%. This segment is expected to continue its dominance throughout the forecast period.

There are many varieties of fruit juices, from tropical fruits to citrus fruits. Orange juices are rich sources of vitamins A and C, and also contain antioxidants, which prevent aging and improve heart health. In developing countries, some consumers are also aware of the benefits of vegetable juices and mixed fruits.

These juices are popular because they provide additional nutritional value and to increase the nutritional profile of fruit juice products vitamins are added in that. As part of a daily breakfast routine, fruit juices are included. According to a Tetra Pack article, fresh juices have seen a shift in preference, increasing sales by 25.1% in Europe and more than 41% elsewhere in the world.

The segment growth is expected to be driven by increasing consumer preference for healthy beverages high in vitamins and minerals over the forecast period. The fastest CAGR is expected to be in the vegetable juice category between 2023 to 2032. These blends are usually a combination of Fruit and Vegetable Juices, providing both nutritional benefits to consumers. A majority of people prefer natural juices to avoid high-sugar soft drinks.

Distribution Channel Analysis

The supermarkets/hypermarkets market segment led the market and accounted for the largest revenue share of around 60.2% of the global revenue in 2021 and the largest revenue market share was held by the fruit juice segment in 2022. Supermarkets are able to offer products that consumers desire, which helps brands remain consumer-focused. Supermarkets are a preferred channel for distribution because they offer a variety of fruit juice products and often have discounts. These major factors are also key to segment growth.

Expert assistance from sales representatives and the ability to physically verify the products are two of the main key factors. Supermarkets like Walmart and ASDA offer many varieties of vegetable juices.

Online distribution channels are expected to grow at the fastest rate between 2023 to 2032. Due to the closure of several physical distribution channels, the online segment saw significant growth in 2020. Amazon saw a significant increase in consumer demand across multiple fronts, including for grocery items, during 2020. The company announced that it would be hiring 100,000 people to fill the gap in its product supply due to the COVID-19 pandemic.

Fruit and Vegetable Juice Market Segmentation:

By Product Type

• Fruit & Vegetable Blend
• Fruit Juices
• Vegetable Juices

By Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• Online
• Other Distribution Channels

Market Dynamics:

In 2020, all fruits and veggies saw a drop in prices by over 11% compared to 2019. A report by the International Food Information Council Foundation (IFIC Foundation) and the American Heart Association (American Heart Association) in 2020 shows that 96% of Americans seek out healthier options at least occasionally. In the next few years, consumers will be more inclined to drink juices due to their increase in consumption of healthy food and beverages.

The article, published in November 2021, states that fresh fruit accounts for 37% of the U.S. market. Due to rising health concerns, these are one of the fastest-growing segments in the beverage market. The importance of health and fitness is becoming more important. There has been a shift in the consumption habits of healthy juices made from aerated soda. This will drive this market’s growth.

A large proportion of people prefer natural juices. The future holds many prominent growth opportunities. It is likely that the market will see a rise in health-conscious consumers as well as increasing consumer awareness about the health benefits of organic vegetables and clean-label products. The market annual growth rate will be fueled by the increasing number of nutritious products that are made with organic and sustainable ingredients in the future.

Regional Analysis

North America was responsible for 33.4% of global revenue in 2021. High product demand for fruit juices has been a hallmark of the region. According to Food Navigator-USA’s 2021 article, sales of shelf-stable juices that are shelf-stable were up 20% and sales of fruit and vegetable juice made from natural products rose by 4.9%. The region’s fruit juice market will grow in the future due to the increasing consumption of juices as a staple breakfast item. Major players in the U.S. market are now introducing products that cater to health-conscious consumers.

Tim Hortons launched a line of fruit quenchers in Canada in 2021. It was available in watermelon, strawberry, and peach flavors. These initiatives will provide prominent growth opportunities for manufacturers in the beverage industry over the forecast period. The Asia Pacific is expected to be the fast-rising region market between 2023 to 2032.

These countries have a large consumer base, increasing disposable income, increased awareness, and health consciousness, as well as easy access to international brands. This has led to an increase in the consumption of these products, which is fueling industry growth.

Manufacturers are eager to tap into this segment by launching new products. Jijuan Beverages, a Shanghai-based firm, introduced a new Rainforest Not From-Concentrate (NFC), series of beverages that contains 100% pure juice with no added sugar content or preservatives. These new products are aimed at the largest consumers looking for healthier alternatives to carbonated energy drinks.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UNITED KINGDOM
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Competitive Landscape:

Local players from every region face fierce competition from major market players like The Coca-Cola Company, Dr. Pepper Snapple Group, Fresh Del Monte Produce Inc., Dr. Pepper Snapple Group Inc., Keurig Dr Pepper Inc., Citrus World Inc., Welch Food Inc., and others. Fruit juice Market fragmentation is caused by the existence of smaller-scale players selling their products at lower prices. Key players have the advantage of being well-established in their industry and having a tight grip on product life cycles.

These larger players are able to produce large-scale units easily and efficiently, giving them an advantage. Dole Sunshine India’s 100% natural pineapple juice was launched in 2021. The new beverage is made with natural pineapple and is enriched with vitamin A and other types of vitamins. There are no preservatives or added sugars.

Маrkеt Кеу Рlауеrѕ:

• PepsiCo Inc.
• Coca-Cola Company
• Dr. Pepper Snapple Group
• Fresh Del Monte Produce Inc.
• Welch Food Inc.
• Keurig Dr Pepper Inc
• Hershey
• Citrus World Inc.
• Ocean Spray
• Grimmway Farms
• Golden Circle
• Other Key Players

For the Fruit and Vegetable Juice Market research study, the following years have been considered to estimate the market size: