Global Hair Dryer Market By Product (Cordless and Corded), By Application (Individual and Professional), By Distribution Channel (Online and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Hair Dryer Market Overview:

In 2021, the global Hair Dryer market was worth USD 8,120 million. It is projected that it will grow at a CAGR of 5.3% between 2023-2032.

A growing number of salons worldwide is expected to drive hair dryer sales. Products are also being sought after due to increasing awareness about personal grooming.

Global Hair Dryer Market Analysis:

Product Analysis

Corded dryers represented more than 82% market share in 2021. They were the largest product category. These devices are extremely energy-consuming and have high power rating labels. Therefore, corded items are more efficient than those that have direct home supply. The ease of using cordless products is gaining popularity.

Manufacturers are now offering innovative technologies, such as tourmaline or ionic dryers with various attachments, speeds, and heat settings. Dyson Ltd. introduced the Dyson Supersonic Hair Dryer. It is designed for professionals and offers fast and precise airflow to allow for various types of styling.

Application Analysis

With a CAGR rate of 5.5% between 2023 and 2032, professional applications will be the fastest-growing segment. Conair Corp. Dyson Ltd. and Koninklijke Philips N.V. TESCOM Company are some of the major manufacturers that have launched new products to meet increasing demands for dryers. Conair Corp. introduced a new hair dryer, the InfinitiPro. This company has introduced the most recent ionic technology, which allows for quick drying. Because of extensive product usage, the individual application segments are expected to hold the highest market share by 2032.

Distribution Channel Analysis

The fastest-growing segment of the distribution industry is expected to be online from 2023-2032. Online platforms are essential in shaping consumer preferences to buy home electronic gadgets through e-commerce platforms such as Walmart and Flipkart. This segment is expected to grow due to the increasing number of smartphone and internet users, particularly in developing nations like India, China, Vietnam, and Indonesia. In addition, market leaders are creating exclusive websites and portals online, which will drive the segment even further.

A high segment of 2021 was the offline distribution channel. Unorganized retail is the main distribution channel in developing countries such as India and Bangladesh. Major retail chains invest in the opening of new stores in order to be competitive in the market.

Key Market Segments:

By Product

• Cordless
• Corded

By Application

• Individual
• Professional

By Distribution Channel

• Online
• Offline

Market Dynamics:

The product demand is increasing due to busy work schedules and changing lifestyles. To increase their customer base, salon chains in the Asia Pacific are expanding. The hair dryer market is set to grow due to the rising number of salons that specialize in hairdressing, especially in emerging markets.

In emerging markets like India, China, and Brazil, the fashion industry is expected to continue growing, which will fuel demand for the product. The market has seen significant growth thanks to social media platforms such as Instagram and Pinterest, YouTube, and Facebook.

Product manufacturers use social media to promote their brands, innovative technologies, and products. To increase product demand, cosmetics manufacturers will invest more in celebrity endorsement to influence their target customers. North America remains the dominant market, but Asia Pacific is expected to see the fastest growth during the forecast period with a CAGR of 5.6%.

Regional Analysis:

North America was the biggest market in 2021, accounting for 40%, due to its large target population, well-established fashion industry, and size. The Asia Pacific will likely be the fastest-growing market, due to large Indian and Chinese customers. These countries are a potential growth market with a large number of hairdressing products. New products are being launched by both international and regional companies to meet growing hairdressing product demand. Market participants will have many growth opportunities through product innovations over the forecast period.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

The global market is fragmented. Technological progress is expected to continue to be a major success factor for market players. Other market strategies have been employed by key manufacturers to increase their market share. These include celebrity endorsements, expanding distribution channels, and mergers & acquisitions. Panasonic Corp., for example, launched two products in Malaysia in November 2018, namely ‘Nanoe” and ‘Double Mineral Hair Dryer (EH-NA98). The new products have controlled temperature airflow which reduces heat-related hair and scalp damage.

Маrkеt Кеу Рlауеrѕ:

• Раnаѕоnіс Holdings Corp.
• Koninklijke Philips N.V.
• Rеvlоn Inc.
• TESCOM Corp.
• Вrаun GmbH
• Flусо
• Vіdаl Ѕаѕѕооn
• Rеmіngtоn
• Other Key Players

For the Hair Dryer Market research study, the following years have been considered to estimate the market size: