Global Home Fragrance Market By Product Type (Sprays, Diffusers, Candles, and Other Product Types), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Home Fragrance Market Overview:

The global home fragrance market was worth USD 7,300 million in 2021. It is projected to grow at a 4.8% CAGR between 2021 and 2032.

Market growth can be attributed to rising consumer demand to mask unpleasant odors.

Global demand for custom products drives the global market. Yankee Candle, for example, allows customers to choose a specific fragrance and have a quote or picture added to the box. To add an attractive touch to your home decor, manufacturers offer wooden candle wicks in a variety of printed colors and containers made from metals, barks, and concrete.

Global Home Fragrance Market Scope:

Product Type Analysis

Spray dominated the global market in 2021, with a revenue of 32.9%. Sprays are more inexpensive than other products and come in a variety of variants, such as rose, jasmine, and lavender. They also have a range of features that can be customized to meet the needs and preferences of customers.

Godrej Aer Magic Spray, for example, is an adjustable refilled spray that can be set with four different scents in a matter of minutes.

Diffusers will see the largest growth, at 5.2% CAGR, from 2023 to 2032. Many startups, such as another land, are creating scented candles. Because they can provide special occasion aroma, the demand for fragrant candles is growing.

Distribution Channel Analysis

The largest share, 49.5%, was held by hypermarkets and supermarkets in 2021. This segment is gaining popularity due to its advantages of scanning the product prior to purchase, which influences the buyer’s decision, and the presence of a store associate who assists them in choosing the right product.

The organized retail sector has made it easier to find consumer goods products. This will likely increase the appeal of the global home fragrance industry.

The online distribution channel is expected to grow at a 5.3% CAGR between 2023 and 2032. Companies are looking to reach a wider consumer base by partnering with online retailers and introducing their e-portals to Amazon and Walmart.

Кеу Маrkеt Ѕеgmеntѕ

By Product Type

• Sprays
• Diffusers
• Candles
• Other Product Types

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Market Dynamics:

Himalayan Trading Post, for example, has started to use metal pots and wooden trays to prolong the shelf life of their fragrance products. Ikea and redoing collaborated to create new fragrances that can relate to consumers’ emotions. Saje Natural Wellness offers ultrasonic diffusers that allow consumers to set the timer.

The demand for these products has increased due to a growing market for air care and consumers’ preference for pleasant smells in their environment. The market will continue to grow due to the growing demand for home aromatherapy. Spas will use scented candles with lead-free wicks that are free of dyes and other toxic substances. They can burn for longer than other fragrances.

Due to their high disposable incomes and increased urbanization, countries like the U.S. and India saw an increase in home fragrance demand. The market is growing due to the increased number of online and retail outlets.

Regional Analysis

The largest revenue share of 33.6% was held by Europe in 2021. This is due to increased demand for home fragrances. The availability of home fragrances has increased in Europe due to a rise in the number and quality of manufacturers and sellers. ESTEBAN Paris, a company that refills scented candles, has found a way to extend the candles’ life span.

Asia Pacific will be the fastest-growing regional market, with a CAGR estimated at 5.1% during the forecast period. This is due to increased awareness, disposable income, and concerns about indoor air quality. These products are more popular because of the improvement in their quality of life. This is due to an increase in middle-class populations.

Aroma Cent, a company based in India, makes high-end scent machines that can scent the air using high-performance technology. Air Pro Aroma diffuser, one of the main products, uses real-time atomization technology to quickly fill the room with ultrafine mist.

Key Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Manufacturers have the opportunity to meet their customers’ needs through a variety of home fragrances, due to improvements in lifestyle and increasing concerns about indoor air quality.

To make sure that these products are available to customers, major market players conduct research and development. They also manufacture a range of home fragrances that can restore the essence of the aroma.

Маrkеt Kеу Рlауеrѕ:

• Reckitt Benckister
• Seda France
• Procter and Gamble
• Voluspa
• Newell Brands
• S. C. Johnson & Son Inc.
• 3M company
• Scent Air
• Other Key Players

For the Home Fragrance Market research study, the following years have been considered to estimate the market size: