Global Moringa Products Market by Product (Leaf Powder, Tea, Oil, and Seeds), By Distribution Channel (Online, and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Moringa Products Market Overview:

The global moringa product market was valued at USD 7,100 million in 2021 and will grow at a steady CAGR of 8.9% from 2023 to 2032.

Moringa has the appearance of a “vegetable plant”, and is high in vitamins and minerals, making it a superfood. Moringa has many benefits. They can be used for beauty and health, as well as to help prevent and treat diseases. This can be used as raw or powdered moringa in food supplements and oils.

This market is driven by many factors, such as the rising demand for nutritional supplements, improved health awareness, and a shift towards organic medication.

Global Moringa Products Market Scope:

Product Analysis

The market is broken down by product into tea, oil, leaf powder, and seeds. With a market share exceeding 32.3%, leaf powder was the dominant product in 2021. A major factor driving the growth of this segment is the increasing demand for nutritional supplements. You can make many useful medicines from leaf powder. Leaf extracts may be used to treat stomach problems such as constipation or gastritis.

Moringa has antibacterial and antibiotic qualities that may inhibit the growth of other pathogens. Additionally, its high Vitamin-B content aids with digestion. This form of Moringa powder has a longer shelf life and can be easily transported. It is, therefore, more preferred than the other forms.

Distribution Channel Analysis

Based on the distribution channel, market segments have been created offline and online. In 2021, the largest market share belonged to the offline sector with 45.2% of the market share. Due to steadily increasing internet penetration, the online market is expected to grow the most over the forecast.

India and other parts of Africa are the major producers of moringa. Due to the limitations in its production, export can only meet demand around the globe. This is because it is an offline process. It is not well-known that this plant has many benefits. Because of this, many prefer to order it online instead of buying it in person.

The availability of discount coupons and other incentives is one of the key factors that encourage internet users to purchase items online over going to physical stores. One of the main factors driving growth in the online market is rapid online shopping.

Key Market Segments

By Product

• Leaf Powder
• Tea
• Oil
• Seeds

By Distribution Channel

• Online
• Offline

Market Dynamics:

Moringa Oleifera, also known under many other names, is a plant commonly called the drumstick, miracle, ben oil, horseradish, and the miracle tree. Market growth can be attributed to increased awareness by consumers about the many health benefits that this plant has.

It’s beneficial in treating various diseases and has antifungal as well as an antiviral, depressant, and antidepressant properties. It can also grow easily in subtropical and tropical locations, making it more versatile in various uses. It’s also an ideal product to treat malnutrition in children younger than three years. The market is seeing an increase in requests for these products due to all the factors mentioned.

Moringa is high in vitamin A, vitamin D1, folate, calcium potassium (iron), and zinc. It is low in fats and has no harmful cholesterol. South Indians use moringa most often for its taste and wonderful flavor in sambar preparations and curry. This product has been gaining popularity due to its high nutritional content and low price. This is driving the market growth.

While the product has many benefits, certain market entry barriers exist such as technical requirements for drying moringa leaves and requirements for organic certification. It is necessary to have the appropriate drying equipment and make logistical arrangements for drying moringa leaf.

To preserve quality, moringa leaf must be dried within 24 hours of harvesting. Most countries require that organic certification be obtained for moringa before they can be used as nutritional supplements. Moringa cannot export if it is not organically certified.

Regional Analysis

Europe was the biggest regional market in 2021 due to the rising demand for nutritional supplements. It accounted for 39.6% of the revenue share of the global market.

The U.S. accounted for over 76.5% of the market share for moringa in North America in 2021. Moringa products are booming due to the growing awareness of organic health supplementation. The market is driven by a culture of weight loss and calorie cutting. The majority of Americans prefer to take supplements rather than eat a regular diet. Moringa can provide multivitamins, antioxidants, and amino acids as well as other nutrients.

The Asia Pacific is a fast-growing region. India and other developing countries can reduce their dependence upon imported dietary supplement imports by properly consuming moringa. APAC consumers prefer cosmetics made from plants to mineral oils. This has increased the demand for Moringa, an exotic plant from APAC. China alone imported large amounts from India of the moringa plant in 2021.

Key Regions and Countries covered in the report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

The presence of small companies and high demand for this product will lead to low entry barriers. Major manufacturers are likely to be in fierce competition.

There is a rising demand for organic-based products that are safe for skin and bodies, as well as dietary supplements. The moringa market provides fierce competition to all other players. The key industry players are trying to innovate in products and technology, which includes expansions, mergers, acquisitions, and market share.

According to a recent study, moringa can be used in the preparation of a form of medicine that can delay diabetic symptoms for up to 10 years. A majority of the pharmaceutical companies are undertaking extensive research to create different types of medicines from moringa.

In order to maximize market share, top companies are expanding their geographical reach. The popularity of herbal cosmetics and plant-based supplements is increasing. These factors mean that manufacturers will be more likely to innovate new products to appeal to the target market.

Market Key Players:

• Veg India Exports
• Ayuritz and Mother Hubs
• Organic India
• Botanica Natural products
• Moringa Connect
• Himalaya Wellness Company
• Moringa Malawi
• Ancient Greenfields Pvt. Ltd.
• Maiam Global Foods Limited
• Other Key Players

For the Moringa Products Market research study, the following years have been considered to estimate the market size: