Global Motorcycle Helmet Market by Product Type (Full Face, Half Face and Open Face), By Distribution Type (Offline and Online), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Motorcycle Helmet Market Overview:

Global motorcycle helmet sales were valued at USD 4,189.8 million in 2021 (CAGR 9.4%) from 2023 to 2032.

Product demand is expected to rise due to increased awareness about road safety. In addition, two-wheeler helmet adoption is likely to increase due to rising road safety concerns and increased motorbike and sport bike enthusiasts.

Public authorities face a major challenge in preventing road traffic accidents. A United Nations Motorcycle Helmet Study report in 2016 found that motorbike riders are 26 percent more likely to be injured in a crash than passengers. A research study also found that helmets can increase survival chances by 45%, and reduce the risk of injury by 69%. Market growth is expected to be driven by increased awareness and safety-promoting efforts.

Global Motorcycle Helmet Market Scope:

Product Analysis:

With a market share exceeding 70%, full-face helmets were the most popular product segment in 2018. It is expected that it will continue to dominate the market for the duration of the forecast period. To reduce weight and make full-face products safer, manufacturers are using advanced materials like carbon fiber and fiberglass-reinforced poly to do so. Vendors are also incorporating advanced communication tools like Bluetooth into helmets. This will open up new business opportunities over the forecast period.

Major manufacturers like Dainese SpA and HJC Europe S.A.R.L and Shoei Co. Ltd are launching new products in response to rising product demand. HJC Europe S.A.R.L launched the C70 full-face helmet in April 2019. This brand is a pioneer in producing high-quality motorcycle helmets for racers and the public. This helmet is made of advanced polycarbonate and features Advanced Channeling Ventilation System.

Distribution Analysis:

Due to the ease of shopping online and easy product delivery, online channels will grow at a 7.4% CAGR from 2018 to 2025. To capitalize on rising product demand, online retailers like Amazon and HELMEXPRESS.COM are focusing their efforts on this product category.

E-commerce platforms, social media, and Google Ads all play an important role in influencing consumer preferences. Online platforms for buying motorcycle helmets will be encouraged by the availability of high-speed internet in developing countries like India, China, Indonesia, Vietnam, and Indonesia.

These companies have launched their own websites, where customers can directly purchase genuine products. In 2018, the offline distribution channel held more than 80% of the market. In developing countries like India, Thailand, Bangladesh, China, and Indonesia, the main distribution channels are supermarkets, convenience stores, and street vendors. Local manufacturers may sell their products via offline channels at lower prices than premium brands

Маrkеt Ѕеgmеntѕ:

By Product

• Full face
• Half face
• Open face

By Distribution

• Offline
• Online

Market Dynamics:

Market growth is expected to be driven by increased awareness and safety-promoting efforts. All governments around the globe are making efforts to prevent road accidents resulting in more deaths. The Global Status Report on Road Safety 2013 by the World Health Organization (WHO) revealed that road traffic accidents result in 1.24 million deaths annually.

Only 28 countries, representing 7% of the global population, have comprehensive road safety laws that cover major factors like motorcycle helmets and seatbelts, speeding, and drinking and driving. These factors have led to the widespread adoption of helmets for both bike and moped riders.

Regional Analysis

The Asia Pacific accounted for more than 40% of the market share in 2021, thanks to a strong buyer base in Asian countries like India, China, and Indonesia. To reach maximum customer penetration, major manufacturers such as Schuberth GmbH, Schuberth GmbH, HJC Europe S.A.R.L, and Dainese SpA are launching new products.

Steelbird Helmets introduced the SA-1 helmet in January 2019. It is the first Indian-made helmet. NACA duct Airflow Technology is used to dehumidify helmets. These helmets also come with a variety of visors such as smoke visors and iridium-coated visors.

Кеу Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Due to a large number of players in the domestic market, the motorcycle helmet market is fragmented. Major players include Dainese SpA and HJC Europe S.A.R.L. Shoei Co. Ltd., Arai Helmet Ltd., Schuberth GmbH, as well as BELL HELMET. They offer high-tech products to meet rising demand.

To gain a maximum customer base, manufacturers are also implementing market strategies like new product launches, expanding distribution channels, and mergers & acquisitions. Steelbird Helmets, for instance, entered into an off-take agreement in October 2018 with KUKKA Helmet (a well-known French helmet manufacturer). The agreement will see the manufacture and sale of KUKKA Helmets by the former in India.

Маrkеt Kеу Рlауеrѕ:

• Dainese SpA
• HJC Europe S.A.R.L
• Shoei Co. Ltd
• Arai Helmet Ltd
• Schuberth GmbH
• BELL HELMET
• AGV
• Suomy
• Other Key Players

For the Motorcycle Helmets Market research study, the following years have been considered to estimate the market size: