Global Pet Supplements Market By Pet Type (Dogs, Cats, and Other Pet Types), By Form (Pills/Tablets, Chewables, Powders, and Other Forms), By Application (Skin & Coat, Hip & Joint, Digestive Health, and Other Applications) By Distribution Channel (Online, and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Pet Supplements Market Overview:

The global pet supplements market was worth USD 1,892 million in 2021. It is projected to grow at a CAGR of 6.4% between 2023 and 2032.

Consumers are spending more on pet food, supplements, accessories, and other products to keep their pets happy, healthy, and active due to the rise of pet humanization.

Global Pet Supplements Market Analysis:

Pet Type Analysis

Dogs dominated the market in pet supplements, with a 43.2% revenue share in 2021. This segment is expected to continue its dominance during the forecast period. Dogs are one of the most beloved pets in the world. The adoption rate for dogs is very high. According to the American Pet Products Association’s National Pet Owners Survey, 69.0 Million households own a dog in the United States. New supplements have been introduced by companies to dogs. This will increase market growth in the future. Greenies, a Mars and Affiliates brand, introduced a line for dogs that focuses on mobility, immune system support, and skin and coat health in October 2021. These products do not contain artificial flavors, artificial preservatives, or fillers, and they are made with high-quality ingredients.

The fastest CAGR in the pet supplements market from 2023 to 2032 is expected to be for the cat segment. Cats provide companionship and comfort to their owners which have led to an increase in demand for cat food, including supplements. CNN Health reported that approximately 32% of Americans suffer from insomnia by 2021. At least 25 million people suffer from obstructive sleeping apnea. It is possible that cats can help with insomnia. The benefits of owning cats have helped to increase their adoption, and thus, created opportunities for this segment.

Form Analysis

Chewables are a popular form of supplement and accounted for significant global revenue in 2021. Many pets, including cats and dogs, have difficulty swallowing pills/capsules or don’t like it. Chewable supplements are a great option for such animals. They are intuitively able to chew any type of food and this is what is driving the segment’s growth. Chewable products have the advantage of being absorbed into the stomach as food. Chewable products are absorbed into the stomach through saliva. These enzymes break down food faster if they are chewed. Chewable supplements are a great way to absorb nutrients and provide complete absorption.

From 2023 to 2032, the powders market is expected to grow at 6.6%. Powders are more absorbable than pills or tablets, can be mixed easily into food and drinks, and are easier to digest. These factors will increase animal owners’ awareness, which should lead to an increase in powder-based products during the forecast period. There are many powder-based products offered by key players. NOW Foods, for example, offers pet supplements in powder form to support the cardiovascular system of both cats and dogs.

Application Analysis

The market for pet supplements was dominated by the hip and joint segment. This dominance is expected to continue over the forecast period. Joint pains can cause stiffness, limping, reluctance, stress, and anxiety in pets. These can all be signs of serious health issues. Many supplements for joints contain soothing ingredients such as glucosamine or chondroitin. This help prevents severe wear on the joints and reduces inflammation. These factors will drive demand for supplements to address joint and hip issues.

In the period 2023-2032, the skin and coat market is expected to experience a CAGR of 6.3%. As many pet owners report skin problems in their pets, such as hair loss and dry skin, self-inflicted injuries, inflammation, and dandruff (which can be caused by constant itching and scratching), pet supplements for skin and fur are on the rise. Skin supplements provide nourishment for pets’ skin and relief from dryness. Skin supplements include omega-3 and 6 fatty acids, coconut oils, zinc, vitamins, and minerals, as well as powerful antioxidants. These products are in high demand because of the increasing concern owners have about their pets’ overall health.

Distribution Channel Analysis:

In 2021, a high share of revenue was attributed to the offline distribution channel. The offline channel includes supermarkets/hypermarkets, convenience stores, and local shops. This segment is also thriving because of the increasing availability of supplements like multivitamins, omega-3, and skin and hair care products in these stores. Invivo Retail’s Noa pet care brand was partnered with Carrefour to open a new concept store in Paris, France, in July 2020. The concept store sells a wide range of products for the whole body, including supplements.

From 2023 to 2032, the online distribution channel will register a 7.1% CAGR in the pet supplements market. Online channel segments will be driven by the availability of pet food and other necessities, and increasing customer loyalty through the “Subscribe and Save” programs. Chewy, Petco Animal Supplies, Inc., BestVetCare.com, and Amazon are some of the most trusted online suppliers for supplements for pets, including fish, dogs, and birds.

Key Market Segments:

By Pet Type

• Dogs
• Cats
• Other Pet Types

By Form

• Pills/Tablets
• Chewables
• Powders
• Other Forms

By Application

• Skin & Coat
• Hip & Joint
• Digestive Health
• Other Applications

By Distribution channel

• Online
• Offline

Market Dynamics:

Due to government warnings against frequent trips to the grocery store and other physical stores, most services and stores for dogs, cats, and birds during the COVID-19 epidemic were closed. People began to look for food delivery options for these animals, and this led to an increase in their demand. These innovative avenues are one of the few winners in a COVID-19 disaster.

Supplements for pets provide vital nutrients that can improve your immune system, and reduce the risk of developing heart disease, cancer, inflammation, diabetes, and other diseases. These supplements, including fish oil and biotin, improve skin health and help to combat common issues like itchy skin, bacterial infection, and environmental allergies. These supplements also aid cognitive development, as they provide antioxidants like vitamin C, vitamin C, L -Carnitine, Coenzyme Q-10, and vitamin E.

According to the American Pet Products Association (APPA) statistics, 35% of pet owners reported that they spent more money on supplies during the COVID-19 epidemic. This includes food, wellness-related products, and other items. These statistics indicate that there is a huge market for pet supplements in the region and around the world. There are many products that can be beneficial to different health conditions.

Over the past few years, pet owners have been investing significantly in their pets’ nutrition and well-being. Despite this, homebound pets can still feel anxious and stressed for many reasons. Stress and anxiety can be difficult situations for owners. Stress and anxiety can arise from fear of separation, age, noises, and even some type of disease. Due to these health concerns, pet owners are more likely to use calming foods and intakes that mainly contain hemp oil and cannabis.

Regional Analysis:

North America was the dominant market for pet supplements and held the largest revenue share at 45.2% in 2021. The North American market is experiencing significant growth due to the rising number of pet owners, growing concerns about these animals, and increasing awareness of owners about the various health risks. The National Pet Owners Survey found that 70% of American households had domesticated animals in 2021. This is an increase from 56% in 1988. These owners are also more likely to seek out supplements that can help improve their pets’ immune systems, and their digestion, treat skin allergies, and strengthen their bones.

The Asia Pacific market is expected to grow at a rapid pace during the forecast period. These products are growing in popularity due to the increasing awareness among pet owners that just food may not be sufficient for their pets’ health. Supplements can also address any nutritional deficiencies. The market will be further impacted by the increasing number of domesticated cats, dogs, fish, birds, and fish in the region, especially in China and Australia.

Кеу Regions and Countries covered іn thе rероrt:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Key Companies & Market share Analysis:

These key players hold a large share of the market and are well-known around the world. There are also small-to-midsized companies that offer pet care products, but mostly they serve local customers.

Key Market Players:

• Nestlé Purina Petcare
• Virbac
• Bayer AG
• NOW Foods
• Food Science Corporation
• Ark Naturals
• Zoetis Inc.
• Nutramax Laboratories, Inc.
• Other Key Players

For the Pet Supplements Market research study, the following years have been considered to estimate the market size: