Global Postnatal Health Supplements Market By Ingredient (Vitamin & Mineral, Herbal, Protein & Amino Acid, Prebiotic, Probiotic), By Form (Soft Gels/Pills, Tablet, Capsule, Liquid), By Indication (General Well-Being and Lactation Support, Weight Management, Immune & Digestive, Bone and Joint, Heart, Eye), By Distribution Channel (Online Platforms, Offline Stores), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Postnatal Health Supplements Market Overview

A pregnancy depletes several nutrients in the body, including folate, calcium, and vitamin B6. Additionally, if breastfeeding, a woman’s recommended daily intake of many nutrients is even higher than it was during pregnancy intake of calcium, zinc, magnesium, and other essential nutrients.

While breastfeeding, food intake must include a reliable source of vitamins A, B1, B2, B6, B12, D, and docosahexaenoic acid (DHA), with choline and iodine are partly used to produce milk. Optimal nutrition helps develop the baby’s body and brain. The brain grows fastest during infancy, and milk develops the neural base that a baby will use for a lifetime of cognition.

While a nutrient-dense, balanced diet can help individuals meet their nutrient needs, experts recommend taking postpartum supplements to ensure nutrient reserves are properly replenished.

Detailed Segmentation –

Based on Ingredient:

• Vitamin & Mineral Supplements
• Herbal Supplements
• Protein & Amino Acid Supplements
• Prebiotic Supplements
• Probiotic Supplements

Based on Form:

• Soft Gels/Pills
• Tablet
• Capsule
• Liquid

Based on Indication:

• General Well-Being and Lactation Support
• Weight Management
• Immune & Digestive Health
• Bone and Joint Health
• Heart Health
• Eye Health
• Other Indications

Based on Distribution Channel:

• Online Platforms
• Offline Stores

Based on Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Market Dynamics

Driver:

Postnatal health supplements are gaining popularity in the healthcare industry due to the presence of nutrients including iron, calcium, folic acid, vitamins, and other essential minerals. The folic acid found in postpartum health supplements helps prevent spinal cord and brain malformations in babies. Consuming postnatal health supplements during pregnancy can help prevent anemia and support a growing baby. Due to the increasing awareness of its health benefits, there has been remarkable growth in the use of global postpartum health supplement products. This factor is responsible for the spike in sales for the global postnatal health supplement market. Major postnatal health supplements market players are increasing their investments to promote their products. As a result, there is remarkable growth in sales of postpartum health supplements.

Apart from this, government agencies in several countries are increasingly focusing on educating people about the importance of postnatal health. All of these factors continue to fuel the economic growth of the global postpartum health supplements market.

Restraint:

The development of drugs for the nutritional market requires immense investments for R&D and manufacturing facilities. Changes in manufacturing practices’ regulations have also increased manufacturers’ capital costs. The cost of product development has increased, ultimately resulting in high prices for postnatal health supplements, which will affect the revenue growth of this market.

Opportunity:

Clean-label involves simplifying the ingredient list and eliminating ingredients not easily recognized or desired by customers for food and pharmaceutical manufacturers. Nutrition and wellness claims are used to promote the beneficial qualities of food products. Consumer purchasing habits are influenced by claims from manufacturers such as organic, gluten-free, fat-free, kosher, and non-GMO products as consumers focus on value-based purchases.

The Truthful Business, for example, insists that its postnatal products are organic and non-GMO. The Active Organic Postnatal Multivitamin Tablet is made with 100% natural ingredients, and vegan vitamins are free of GMOs, gluten, and BPA.

Trends:

Modern consumers are increasingly becoming aware of the ingredients used in health supplements they consume, especially concerning maternity products. Therefore, manufacturers are offering products with a high concentration of organic content while avoiding genetically modified ingredients, which will drive the demand for postnatal health supplements with consumers’ inclination towards organic ingredients.

For example, The Honest Company’s postnatal product contains a special combination of organic ingredients that promote breast milk production and safe milk production. Organic fennel, organic fenugreek, organic shatavari (Asparagus), organic marshmallow, and organic milk thistle are incorporated into these capsules.

Competitive Landscape –

• Church & Dwight Co. Inc.
• The Honest Company Inc.
• DuPont De Nemours Inc.
• New Chapter Inc.
• Nordic Naturals Inc.
• Pharmavite LLC
• Actif USA
• Eu Natural
• Naturelo Premium Supplements LLC
• Theralogix – Nutritional Science
• Pure Essence Labs
• Fairhaven Health – Milkies
• Pink Stork
• Vitabiotics Ltd.

Recent Development:

• In 2020, MegaFood, a leading manufacturer of premium supplements that combines minerals and vitamins with real food, launched two new Baby & Me 2 products, including Postnatal Multi and Prenatal DHA & Choline.
• In March 2021, GoBiotix launched new pre and postnatal multivitamin products for mother and child requirements, including vitamins such as vitamin E, C, A, D2, B6, K, B12, and Iodine, which also help in enhancing breast milk.
• In October 2020, Arcadia Consumer Healthcare Inc. announced the acquisition of Naturelo, engaged in vitamin and mineral supplements. The expansion will help Arcadia expand into the pre and postnatal products market.

For the Postnatal Health Supplements Market research study, the following years have been considered to estimate the market size: