Global Wireless Mouse Market By Product Type (Radio Frequency and Bluetooth), By Distribution Channel (Online and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2022-2032

Wireless Mouse Market Overview:

The Wireless Mouse Market is expected to be worth around US$ 22.4 Bn by 2031 from US$ 16.6 Bn in 2021, growing at a CAGR of 3.7% from 2021 to 2031.

Product demand has been driven by technological innovation and constant product design improvements. Because they allow faster movement than wired devices, video gamers will use more products. This will help boost the market growth.

Market Analysis:

Product Type Analysis

In 2021, the largest market share was held by radio frequency devices. Companies such as Logitech or Microsoft will likely increase their focus on improving design, clicks, longevity, and battery performance to drive segment growth. The Bluetooth segment is projected to grow at a 4.1% annual positive market growth rate between 2023-2032.

These products are more durable and can last for three months, requiring a second charge. Similarly, the online segment is expected to expand at the CAGR from 2022 to 2032 owing to the increasing demand of online retailers such as Flipkart, Amazon, Myntra.com, and the usage of smartphones and other devices.

Innovative features also increase the demand for these devices. Some devices also have rechargeable battery packs that can be used via a USB cable. These features are expected to increase Bluetooth product adoption in the coming years. Bluetooth mouse is also able to be connected to multiple devices simultaneously. This is driving demand.

Distribution Channel Analysis

In 2021, a significant wireless mouse market share was held by offline segments. Statistics show that approximately 60% of Americans prefer shopping in stores to purchase their products. As such, the growth in retail stores, especially those in emerging markets like India and China, will boost product sales through offline channels. This segment will promote positive market growth where the impact on market development is increased product visibility combined with the strong presence of multinational companies in emerging APAC markets via newly established strategic Business Units.

Online sales are expected to grow at a rapid CAGR of 4.3% between 2023-2032, owing to online retailers like Amazon, Flipkart, and eBay and increased usage of smartphones and similar devices. Online portals can offer 24-hour support, a wide selection of products, and heavy discounts for branded products. Many prominent companies have websites that help to grow the segment.

Key Market Segments:

By Product Type

• Radio Frequency
• Bluetooth

By Distribution Channel

• Online
• Offline

Wireless Mouse Market Dynamics:

The growing popularity of video games, due to their compatibility with hardware and high-speed Internet access, is expected to affect product demand positively. Logitech and razer are among the leading manufacturers that have launched technologically advanced devices in response to growing gaming subscriptions which promotes market attractiveness.

Smart devices provide hassle-free and flexible functionality; therefore, the adoption of novel wireless technologies is gaining steam in the electronics industry. Wireless mice, for example, are frequently used because they enable faster reaction and more freedom of movement than a wired mouse connected by a cable.

The growing number of gamers using gaming mice for gaming throughout the world, as well as rapid advances in wireless technology, are likely to contribute to the market growth of the wireless mouse market. Various electronic manufacturers are launching wireless mice with novel technologies such as adaptive frequency and RF technologies to provide superior wireless solutions to gamers so they may play games without interruption. when compared to a mouse, this wireless mouse responds faster.

The wireless mouse market’s growth could be hampered by rising market competition among rival businesses in this industry, market saturation, and replacements due to technological advancements.

Regional Analysis:

North America was the biggest regional market accounting for 32% in 2021. This position will be maintained through the forecast years due to the increasing popularity of E-sports across the U.S. and Canada. A Growing number of professionals in the region will increase the demand for products. In 2021, the region’s consumers spent more than US$ 22.41 million on video game content, hardware, and accessories. The region’s video gaming market is expected to grow by increasing its spending.

The Asia Pacific will likely be the fastest-growing market region over the forecast period due to increased product penetration in emerging economies and rising consumer disposable income. Market growth will also be supported by the expected rise in branded retailer outlets in India, China, and other countries. The rapidly growing corporate sector also expects a positive impact on market growth.

Key Regions and Countries covered in the report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Competitive Landscape:

In this tech market, some of the prominent players in the wireless mouse market are Logitech International S.A., Microsoft Corp., Razer Inc., Hewlett-Packard, Lenovo Group Ltd., Anker Innovations Ltd., Dell Technologies Inc., Samsung Group, Apple Inc., and others. Companies are growing their market penetration through collaborations, acquisitions, mergers, and licensing.

In June 2018, for example, Microsoft and Razer decided to work together to develop a wireless mouse and keyboard that supports Xbox. In addition, Microsoft and Alphabet made telecom equipment investments in 2019 by acquiring Motorola and Nokia.

Market Key Players:

• Logitech International S.A.
• Microsoft Corp.
• Razer Inc.
• Hewlett-Packard
• Lenovo Group Ltd.
• Dell Technologies Inc.
• Samsung Electronics co. Ltd
• Apple Inc.
• Other Key Players