Virtual Events Statistics: A virtual event is one that takes place online and involves members interacting in a virtual setting relatively than physically meeting. These events are typically online conferences with multiple sessions including webcasts and webinars. They are quite appealing and frequently try to impersonate the physical complements’ experiences as closely as possible. Virtual tradeshows, virtual conferences, virtual job fairs, virtual sales meetings, virtual company-wide gatherings, virtual college open houses, and virtual sales meetings are all common applications for virtual events. Organizations deliver presentations, training, job fairs, internal meetings, expos, and sessions through virtual events. A variety of important stakeholders, such as professional meeting planners, associations, business executives, product management, marketing managers, and human resources, among others, are in charge of them.
Unprecedented expansion in the virtual events sector was spurred on by the coronavirus outbreak. Online formats have been the only way to ensure that most events go off without a hitch when attendees are compelled to stay at home. This industry is being fueled by a rapid expansion in the number of various virtual events, and organizers are swiftly learning what works and what doesn’t. These unique virtual event statistics will include crucial details about the structure of the sector and recommended procedures.
Virtually Managed Trade Exhibits Account for One-fifth of All Events in 2021:
Due to the onset of the pandemic, a spike in various virtual events occurred in 2020 and 2021, especially in 2021 when life started to return to normal. In line with their budgets, the number of virtual events grew, with four out of ten US marketers indicating they intend to boost their expenditures on virtual events in 2021.
In 2022, 40% of Events are Anticipated to Take Place Online:
Virtual events statistics indicate that despite the best efforts of nations to immunize their citizens, 2022 will see a higher or at least comparable number of online events. A poll of international marketers found that in 2022, virtual events are expected to grow by 5%. Additionally, given that roughly one-third of all trade exhibitions in 2021 were set up in this format, hybrid events will happen more frequently.
Free Admission is Offered for 80% of Online Events:
For the majority of organizations, expanding an event’s audience is crucial. It typically depends on how much the virtual conference costs. They are frequently free, which enables marketers to draw in more customers. Paid virtual events are not becoming less expensive, according to statistics on virtual events.
The Average Cost of a Virtual Event in the Second Half of 2020 Was US$443:
Prices for virtual events changed over the course of 2020. However, the average price was a little higher (US$378) at the year’s end. In actuality, costs varied throughout the year, dropping to US$254 in June before increasing once more to US$629 in July. These modifications are a result of the tests that marketers are running to determine the right mix of income and reach.
The Average Cost of a Virtual Event Per Attendance Was Set By Nearly 34% of Marketers Between US$500 and US$1,000:
The typical cost varies depending on the size of the event, according to statistics for virtual events. The cost of large events like conferences and exhibitions is higher. For a sizable conference, the cost of a virtual event might run between US$1,000 and US$1,500 per attendee.
For 99% of Businesses, Webinars are an Indispensable Marketing Tool:
According to statistics from virtual events, webinars have become significant in online event promotion, with a staggering 99% of businesses recognizing them as such. Organizations now have access to a wide range of fresh webinar options because of the onset of this pandemic. Another crucial digital technology that is used on a global scale is live meetings software, which was selected by 43% of respondents.
Livestream Video Was Employed by Three-fourths of Marketers Worldwide as a Digital Engagement Tactic:
The majority of marketers have already employed live streaming as a key component of their marketing strategies, and many more want to do so. For instance, statistics on virtual events show that one in five marketers planned to employ Livestream video in 2021.
According to 34% of Event Planners, Attending Events is the Biggest Advantage of Switching to Virtual Events:
The transition from real (physical) to virtual events has several advantages, and one of them is cost savings. However, statistics show that it is virtual event attendance for 34% of event planners. At the same time, 14.9% of respondents cite a decrease in overhead expenditures as their primary motivation.
Roughly Half of the Individuals Who Register Actually Show up:
As per virtual event attendance statistics, even though registration rates are high, not every participant shows up. Around half of all registered participants attend virtual events. Although this conversion rate is good, it is still lower than the 54% reported in Q2 2020. Given that 80% of registrations are free, many participants attended.
With 68.8%, Networking is the Biggest Obstacle for Those Who Arrange Virtual Events:
The advantages of virtual events are clear, but there are drawbacks as well. As a result, a majority of marketers (68.8%) and the levels of engagement (67.7%) were concerned. Aside from them, 52.9% of event organizers find it difficult to stand out from the competition. With 52.5%, logistics is second on the list. Finding sponsors and having an impact are the final two hurdles, according to statistics for virtual events, with 36.9% and 35.7%, respectively.
Preparation Time for a Small Virtual Event for Businesses Ranges From Three to Six Weeks:
Even minor virtual events need planning and an effective marketing campaign. This usually takes three to six weeks for smaller companies. In contrast, larger virtual events necessitate a dedicated period of more than six weeks for 65% of surveyed marketers in order to prepare marketing and promotional activities and produce targeted registration numbers.
Each Virtual Event Attracts 14 Sponsorships on Average, According to Organizers:
Online events, like traditional ones, also require funding. Marketers assert that, on a scale of 1 to 10, the typical confidence in driving the value of virtual events for sponsors is 6.5. This is based on statistics for virtual events. What sells an event to potential sponsors is how it drives value.
Eighty Percent of Virtual Event Planners Offer On-demand Access to at Least One Event Session:
Virtual events statistics show that by making an event or some sessions available for viewing after they are over, organizers can increase their audience and their ability to generate leads. As a result, participants from various nations and time zones can interact with the information whenever they want and at their own pace.
Email is the Most Popular and Efficient Method Used by 76% of Marketers to Encourage Registration for Online Events:
Posting an event and expecting people to attend is insufficient. There should be several pre-event promotions. Therefore, event marketing data demonstrates that the majority of marketers use typical digital marketing techniques. For example, to engage people 89% use social media.
A Virtual Event’s Success is Mostly Determined by the Participants’ Engagement, According to 49% of Marketers:
According to studies from virtual events, businesses are 150% more likely to have a bad event if they don’t engage their audience. Event polls are one of the engagement motivators. In fact, 71% of organizers utilize polling to hold participants’ attention, while nearly 82% use them to enhance relationships. Additionally, 61% of marketers point to video as a great interactive component.
Social Media is Used by 60% of Event Organizers to Collect Registration Fees:
According to statistics for virtual events, 38% of event organizers poll participants via social media. Virtual event statistics reveal that they use them for promotion, which is more essential. In particular, 52% of marketers utilize Facebook to add their virtual events to client feeds.
30% of Businesses Use Programmers for Online Meetings:
The major goals of using an app for virtual events are engagement and registration. A whopping 78% of businesses claim that employing event applications has enabled them to generate a profit from their virtual events.
In 2020, the Virtual Market Was Worth US$94.04 Billion Globally:
Virtual events statistics indicate that this number will increase at a staggering 23.7% CAGR between 2021 and 2028. The adoption of various communication and collaboration tools across businesses is the driving force behind this expansion. It mostly arises from increased reliance on video conferencing equipment, which most businesses utilize on a daily basis.
In 2020, the Revenue From External Events Accounted For 40% of the Market for Virtual Events:
Future predictions indicate that the event industry will be dominated by the external events segment, which already accounts for close to half of the virtual event market’s revenue. This expansion demonstrates the requirement for firms to interact with external stakeholders in some way in order to sustain corporate expansion.
On One Platform, Conferences Account for 43% of All Virtual Events:
Nearly half of the events on Bizzabo’s platform are virtual conferences, according to their data on virtual events. Networking and meetings come in second with 23%. The site is also frequently used by businesses for internal events, which accounts for 13%. With 7%, classes and seminars came in fourth place. Trade shows/expos, which account for 4% of noteworthy events, are followed by social gatherings, launching events, webinars, and others (2% each).
In 2020, Trade Shows and Exhibitions Accounted For 30% of all Income:
According to statistics on virtual events, exhibitions and trade shows held the majority of the market’s revenue share in 2020. Despite the general state of health in the world, businesses were compelled to use these strategies in order to sell and display their products. The fact proved to be a less expensive and simpler approach to advertising their service without incurring travel fees, promotional costs, or other expenses. In addition, the market for webinars, career fairs, and concerts had a development that was anticipated to continue and reach a CAGR of 25.1%.
In 2019, North America Accounted for One-third of the Revenue Share from Virtual Market Events Worldwide:
According to data from virtual events in 2019, North America had the highest revenue share worldwide. The US is the only country in the region with an unusually high growth rate, but markets in the Asia-Pacific and LAMEA are anticipated to catch up over the forecast period (2021-2028) owing to an improving business climate.
In the Coming Two Years, 55% of Event Planners Intend to Increase their Spending on Virtual Events:
According to statistics on virtual events, 84% of the organizations that hosted them in 2020 did so at significant cost savings compared to doing physical events. In this instance, hosting platforms really cost the most. In addition to this, speakers and moderators received the bulk of the organizers’ budget.
Zoom is Chosen by About 41% of Small Virtual Event Planners:
For the vast majority of small virtual gatherings, Zoom is the best option. Microsoft Teams is the next most preferred tool, according to 29% of marketers.
For Big Events, 31.6% of B2B Event Planners Utilize Intrado as a Virtual Hosting Platform:
The most popular option for bigger virtual conferences appears to be Intrado. Virtual events data place ON24 as the runner-up with 20.1%. Bizzabo (14.8%), Intellum (14.4%), Kaltura (10.1%), and Hopin (9%) are some more frequently utilized systems.
A Single-day Event Called Salesforce World Tour, Which Was Held in March 2020, Received 1.2 Million Views:
Due to the onset of the pandemic, this event was among the first to transition to an online auditorium. Statistics on virtual event attendance show that it attracted more than 80,000 watchers during the live stream. The decision to become virtual was only made in February, around 10 days before the event, which is even more astounding.
After Going Virtual in 2020, Event’s Annual Conference Recorded 37,500 More Attendees Year Over Year:
In August 2020, Cvent hosted its first annual conference online. Virtual events statistics reveal that it was one of the most popular virtual events at the time, drawing 42,000 participants (compared to 4,500 in 2019). The business used its own product to host the platform.
For Tomorrowland, 1 Million People From All Over the World Came Online in 2020:
The 2020 edition of the Belgian music festival will be held in a virtual setting with eight stages and 60 performers. The festival, which typically draws around 400,000 visitors, set a new record that year by drawing one million. The gamification component of this virtual event is its most intriguing feature. It was driven by strong digital capabilities and hosted on an island, allowing for a seamless experience.
One-day Events Make up 57% of Online Events:
A majority of events that event management businesses plan are day-long affairs. In a virtual event, there are typically 20 sessions. It seems that event planners prefer events with numerous concurrent sessions. The following items are two-day events that comprise 14%, followed by three-day events with 9%.
Only 7% of Participants are Interested in Staying for Lengthier Virtual Events:
Participants in virtual events typically lose interest after a certain amount of time. Statistics support the idea that prolonged virtual event viewing causes weariness. Given that 55% of respondents to one particular poll said they preferred virtual events to continue no longer than 30 minutes, it is imperative to schedule breaks every 25 minutes.
Long-term Financial Loss and Job Losses Affect One in Three Event Planners:
The biggest impact on event planners (30%) comes from lost financial and human resources. The top three difficulties they currently face are (a) choosing whether to cancel, postpone, or switch to virtual events; (b) altering the terms of contracts with vendors, sponsors, and pertinent stakeholders; and (c) planning in a constantly shifting environment.
According to Virtual Events Statistics, Approximately 40% of Participants are Annoyed by a Lousy Connection:
Problematic audio (30%), a poor camera (20%), and an untidy background (12%), in addition to a bad connection, are other issues that affect both participants and organizers.
Hybrid Events Made up One-third of Trade Shows in 2021:
20% of trade exhibitions we’re exclusively online. Additionally, almost four out of ten US marketers and exhibitors said they intended to increase their spending on virtual events.
In 2021, Webinars Will be an “Essential Part” of the Event Planning of 99% of Businesses:
In addition to event planners, 50% of attendees also preferred webinars, which were greatly made possible by the usage of webinar software. The same survey’s figures on virtual events also show that up to 75% of marketers will employ live-streaming video in 2021.
Up to 300 Live Participants Attend 58% of Virtual Sessions:
Only 14% of the time do larger keynote events take place. Then, 62% of virtual events only last one day. It’s also important to note that a virtual event typically has 12 sessions.
80,000 People Watched the Salesforce World Tour Sydney Reimagined Event Live Online:
The Following are Some of the Biggest and Most Popular Virtual Events:
- Salesforce World Tour Sydney Reimagined
- The NBA Restart
- SBC Digital Summit
- Sports Backers’ Great American 5,000
- Tomorrowland Around the World — The Digital Festival
- Zoomtopia
- The Virtual Estate Experience
- Cvent CONNECT Virtual
For significant conferences, 31.6% of B2B marketers utilize Intrado virtual event hosting platform. 20.1% prefer ON24 as their virtual conference platform of choice.
According to 63% of respondents, a virtual round table discussion should last between 60 and 90 minutes.
Businesses organize 20 to 30 times a year, in 49% of cases.
Chart:
- The Average Virtual Event Cost Per Attendee
- Main Advantages of Shifting from Physical to Virtual Events
- Challenge For Virtual Events
- The Most Common Ways to Engage Audiences in Virtual Events
- The Average Virtual Event Duration
- Typical Annoyances for Virtual Event Participants
- Platform Use for Large Virtual Conferences
- Ideal Time for Virtual Round Table Discussion
- Hosted Virtual Events Per Year
- Most Popular Virtual Event Types of Bizzabo
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