Email Users and mail contacts are very similar. Both users have email addresses that are external and can display information about other people in your Exchange organization. A mail user, however, has login credentials in your Exchange organization that allows them to access resources.
In this section, we cover the top Email Service Providers and offer detailed information regarding the pricing, features, and other financial information. According to a Radicati Group study, nearly 3.8 billion email accounts existed by early 2019. In other words, email is used by more than half of the people in the world. Radicati predicts that this number will reach 4.2 billion by 2022.
Radicati stated that many people have multiple email addresses, which means that the number and growth of email accounts worldwide are increasing faster than the number of users. In 2018, the average number of email accounts per user was 1.75. In 2018, the average number of email accounts per user was 1.75. By 2022, this ratio will be 1.86.
Number of E-mail Users Worldwide
E-mail remains an essential part of online life, despite the rise and prominence of chat apps and mobile messengers. Global e-mail users reached four billion in 2020. This number is expected to rise to 4.6 billion by 2025.
Global E-mail Audiences
In 2020, around 306 billion emails were sent and received each day globally. This number is expected to rise to 376 billion e-mails per day by 2025. Recent data from the industry shows that mobile is a growing trend in an e-mail. In December 2018, 43% of e-mail opens were made via mobile. Open share for desktop e-mail clients had dropped to 18%, while webmail accounted for 39 percent. It is not surprising that the iPhone email app was the most used e-mail client and accounted for 29 percent of all emailed opens. Gmail ranked second, with a 27% open share. Google owns Gmail, an e-mail service that is free. In October 2018, the company reported 1.5 Billion active Gmail users around the world.
Malicious Mail
Many internet users use e-mails to sign up for newsletters and websites. Be prepared for spamming and other marketing communications. While most unwanted e-mails are benign and annoying, they can also be harmful to your digital accounts. Unknown e-mails are not always safe. According to a global survey, 45 percent of internet email users avoided opening unknown email addresses.
Market Share of the Most-used Email Clients in 2021
This statistic ranks the most popular email clients as of September 2021. Sorted by the number of opened emails, it is also sorted by their usage. Gmail accounted for 36.5 percent of all e-mail openings during the time period. This was the highest recorded share. The Apple iPhone email client accounted for 33 percent of emailed opens.
As of September 2021, the Market Share for the Most Popular E-mail Platforms
This statistic lists the top e-mail platforms used as of September 2021. It is sorted according to the number of emails opened. Mobile e-mail was responsible for 36.6 percent of e-mail openings during the last measurement period. 40% of all e-mails were opened via webmail.
From 2017 to 2025, the Number of E-mails That are Sent and Received Daily Worldwide.
The number of e-mails that are sent and received worldwide has been increasing each year since 2017, as the internet becomes more accessible. There were 319.6 Billion e-mails being sent daily worldwide in 2021. This number is expected to rise to 376.4 billion e-mails per day by 2025.
The Percentage of Americans Who Use Email in the United States as of November 2021 by Age Group
Around 95 percent of Americans aged between 25-44 years old used email in November 2021. Email usage was reported by over 93.4 percent of the United States population between 15-24 years old, and 85.5 percent among those 65 and older. According to the latest statistics, 90% of Americans use email. With 95%, the highest email use by age group is between 25 and 44. For 15-24-year-olds, the penetration rate is lower than the 25-44 years old. Over 65 is the only age with a lower penetration rate.
The Percentage of Americans Who Use Email in the United States as of November 2021, Sorted by Ethnicity
Around 91 percent of African Americans accessed email in November 2021. Comparatively, 93% of the white population had access to and used online communication. However, 94.1 percent of Asian Americans did so in the same period.
Every Second, Over 3.13 Million Emails are Sent
Given how many people use email daily, it’s not surprising that there are 3.137 million emails per second. According to the latest reports, 333.2 billion emails are being sent each day. This includes both business and consumer emails. The number of emails being sent each day will increase by 4.2% in 2023 to 347.3 billion. The number of emails that are in circulation daily should reach 376.4 billion by 2025.
Gmail has Over 1.8 Billion Users
Google revealed the number of email users in 2018 and it was a staggering 1.5 billion. Gmail has 1.8 billion users, and G Suite has more than 2 billion users.
Total Email Volume Grew 7% in 2020
Remote work and online interaction have exploded since the global pandemic. Email volume grew by 7% after the outbreak. The most significant increases in volume were recorded in March and July 2020. Email marketing professionals have played an important role in helping businesses communicate and deliver their messages to clients better than ever. The total growth in personal email volume was also 7%. It was 2.5% in 2019.
The email was a vital tool in helping clients recover from the initial stages of COVID-19. Many companies changed their content strategy, moving away from promotional messages and focusing on more general updates. This included information about how COVID-19 was impacting the vacation rental industry and safety measures. Most clients experienced an exceptional level of engagement, as well as an increase in open rates. Many clients saw record-breaking summers of revenue and occupancy due to the effectiveness of email marketing.
Many organizations saw email as a vital lifeline in 2020. The email was a reliable and trustworthy communication channel that businesses used to communicate with their customers during the pandemic. It was also a vital tool for sales, engagement, and content marketing.
Several Other Important Key Takeaways are as Follows:
- Friday had the highest open rates. This shift was from previous years, where the early weekday performed best. Friday was the top performer in 2020.
- Mobile share dropped: Mobile’s share in opened emails dropped from 63% to 54% for the first year in a row.
- Click-to-open rates dropped: Emails were sent more to provide information than to drive action. This resulted in a slight decrease in click-to-open rates from 2019.
- Many industries had click-through rates exceeding 4%. In 2020, four industries, including government, education, and nonprofits, saw an increase in click-through rates.
96% of Consumers Check Their Email Daily
Email communication is essential for many aspects of our lives, including work and career-related communications. Research shows that 58% of people check their email every day. People who check their email inbox daily are more focused than those who use social media to start their day. According to the latest statistics, 96% of email users check their emails on a daily basis.
Everybody checks their email daily. Many people check their email up to 20 times per day. It’s easy to check your email with the advent of mobile devices. Over half of us check our email before we do anything online, probably before getting out of bed.
In 2020, the Mobile Open Rate Was 81%
People’s expectations are constantly changing due to the advancements in mobile technology. Businesses often have to keep up with changing trends and optimize emails and websites for different devices. The percentage that was opened on mobile in 2018 was 61%. This figure will jump from 20% to 81% by 2020. Further, 80% of readers say that they would immediately delete any emails not optimized for mobile.
An average user has at most 1.86 email accounts.
People have kept separate professional and personal accounts for a while. The number of reasons to have multiple accounts is increasing, in addition to the main division. According to data from 2018, the average number per user was 1.75. However, it should now be at 1.86. Multiple accounts can be linked to the primary use type, such as:
- Personal correspondence and recurring monthly subscriptions (Hotstar premium, etc.)
- Delicate information: bank account protection, available services of the state, local and central governments, etc.);
- Shopping accounts, junk mail, etc.
Apple Holds the Largest Market Share
Tracking the open rates in email analytics allows us to calculate the latest market share for email clients. According to email usage statistics, Apple is the leader. Apple Mail Privacy Protection holds 53.08% of its 60.66% market share, Apple iPhone 4.23%, and Apple Mail 2.98% respectively. Gmail comes in second at 26.5% with Outlook (4.09%) and Yahoo! Mail (3.333%) and Google Android (1.68%) completing the top five list.
Apple Subcategory is the Breakdown as Follows:
Apple Subcategory is the Breakdown as Follows
| wdt_ID | Apple Subcategory Breakdown | In Percentage (%) |
|---|---|---|
| 1 | Apple Mail Privacy Protection: | 53.1% |
| 2 | Apple iPhone (iOS Mail): | 4.2% |
| 3 | Apple Mail (macOS Mail): | 3.0% |
| 4 | Apple iPad (iPadOS Mail): | 0.4% |
| Apple Subcategory Breakdown | In Percentage (%) |
Gmail and Outlook suffered from Apple’s increasing market share. With 26.5% of the email clients in use, Gmail is second and Outlook is third with 4.09%.
Key Players:
1. Gmail:
Gmail is the most popular email service provider, with more than 1.2 billion users around the globe.
Features:
- Gmail is consistent in its integration with other Google services like Google Docs and Google Drive.
- Google is available for all clients, but it’s most useful to android clients. Android clients can download apps from the Google Play Store.
- Gmail has many applications, unlimited storage space (paid and free), amazing uptime, rich content editing, and top spam security. Gmail can be accessed from any device.
Pricing:
Gmail is free at first, but one can purchase G Suite, basic, business, and enterprise pricing plans.
- Basic starts at $5/user/month
- For $10/user/month, business is possible
- Enterprise costs $25 per user/month
Each plan has different storage spaces, support, and access to other applications.
Format of email is: – [email protected]
2. Outlook:
The outlook was originally founded by Microsoft as Hotmail. Outlook is Microsoft’s web-based webmail suite that includes contacts, calendars, and tasks.
Features:
Outlook is used by over 400 million people worldwide. It is Gmail’s largest competitor.
- Android users don’t have to use Gmail exclusively. Outlook is also used by popular players such as Skype, Windows, and Xbox.
- Outlook’s Focused inbox is one of its most popular features. It prioritizes emails from the most important people.
- It is also very easy to use and integrates well with other Microsoft products.
- It can take a while for important emails to be processed.
- Outlook does not keep track of emails.
Pricing:
Outlook is free for the first time, but Outlook premium offers two pricing options.
- Office 365 Home costs $99.99 per annum
- Office 365 Personal starts at $69.99
To increase the size of the mailbox, one can pay more.
Format of email is: – [email protected]
3. AOL Mail:
Verizon purchased AOL in 2015, a web-based free email service.
Features:
- This ESP is a simple email service that allows you to simply send and receive emails.
- It includes virus protection. You can also use AOLs panels for organizations.
- AOL also offers a unique reading pane mode that allows reading emails without leaving the inbox. The person can also prompt the email’s appearance on the side.
- AOL supports both POP3 and IMAP4 protocols. AOL allows you to download and view emails offline.
- AOL isn’t fancy, but it is great for basic email functionality. It offers unlimited storage, which is the best thing about AOL.
- AOL will show ads that can be aggravating after a while.
- AOL allows you to attach files that are stored locally, but does not allow you to attach files from online storage.
5. Yahoo Mail:
Yahoo Mail is a top mail service that offers a free account.
Features:
- Yahoo Mail users claim that the mobile app makes it simple to access their email while on the move.
- Yahoo! offers a variety of tools, including a customizable inbox theme.
Pricing:
- Yahoo! offers both a paid and a free version.
- Yahoo! Business Mail is available at $1.19 per month
Yahoo has fewer rules and filters than other ESPs. Yahoo does not allow attaching files online.
Format of email is: – [email protected]
6. iCloud Mail:
Features:
The iCloud Mail family includes Apple’s email service provider, iCloud Mail.
- The bulk of iCloud Mail users is Apple users. You may use iCloud to access IMAP. HTML pictures are loaded automatically by iCloud Mail.
- macOS and iOS are seamlessly integrated.
Pricing:
A Person can get 5 GB of free email storage with iCloud Mail, and you may upgrade to a bigger storage choice at a lower cost.
- 50GB of extra storage capacity may be purchased for $0.99 per month.
- 200GB is accessible for $2.99 per month.
- 2TB are offered for $9.99 per month.
Format of email is: – [email protected]
