Global Baby Shampoo And Conditioner Market By Type (Organic & Non-organic), By Distribution Channel (Online & Offline), By Region and Companies- Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Baby Shampoo and Conditioner Market Overview:

Global baby shampoo and conditioner sales were valued at USD 5,620.3 million in 2021. They are expected to grow at a 5.4% CAGR between 2023 and 2032.

Market growth can be attributed to rising birth rates, increased baby care product spending, increased purchasing power, and rapid urbanization. The market is driven by the need to eliminate flakes, prevent scalp infections, and combat knots and tangles in a baby’s hair.

Global Baby Shampoo and Conditioner Market Scope:

Type Analysis

The market can be divided by type into organic and non-organic. The largest share of the market in 2021 was held by non-organic baby shampoos and conditioners. They are expected to continue their dominance over the forecast period. The segment is driven by affordability, ease of availability, and low awareness among rural consumers about harmful chemicals in baby skin. The growth of organic products is being slowed by strict government regulations and growing awareness among parents. Organic shampoo is preferred by consumers for their children, as it does not contain any harmful chemicals. This is positively impacting the growth of organic shampoos and conditioners. Online stores sell vitamin-enriched products, baby shampoo, shampoos with herbal anti-dandruff shampoos, aloe Vera shampoos, tearless shampoos, and shampoos to treat eczema and cradle cap. Organic shampoo and conditioner are seeing a rise in demand due to consumers preferring safe and quality products over those that are expensive.

Distribution Channel Analysis

The baby shampoo and conditioner market can be divided by distribution channel. In 2021, the largest market share was held by the offline distribution channel. The increase in baby care product spending directly influences the shelves of stores. Supermarkets and hypermarkets are devoted entire areas to baby care centers. Consumers prefer to buy these products at drug stores, pharmacies, and specialty stores that offer to consult and guarantee the purchase of the right product. Over the forecast period, online distribution channels are expected to experience significant growth. Moms in America have an average of five devices that are connected to the Internet, according to Moms and Media’s 2013 research report. The buying habits of millennial moms are influenced by social media marketing. The growth of the online market is being driven by e-commerce’s increasing penetration. Consumers are increasingly influenced by e-retailers like Hopscotch., Firstcry, and Amazon.

Key Market Segments:

By Type

• Organic
• Non-organic

By Distribution Channel

• Online
  • E-commerce Websites
  • Company Owned Websites
• Offline
  • Supermarket/Hypermarket
  • Departmental Store
  • Others

Market Dynamics:

Shampoo and conditioner are used by parents to remove tangles and knots from the baby’s hair. This can lead to hair loss. Shampoos and conditioners nourish and moisturize a baby’s hair. This is a growing trend in the market. Shampoos and conditioners are now suitable for all hair types. Manufacturers are responding to the growing concerns about the health and hygiene of their babies and are now focusing on satisfying the needs of consumers.

Consumers are becoming more aware of the differences between products used for baby grooming due to increasing literacy and a growing number of working women. Shampoos and conditioners are most popular among working women because they are gentle and safe for a baby’s skin. These factors are being considered by manufacturers to increase the value and credibility of their products and influence consumers’ purchasing and spending decisions. Johnson’s Head-to-Toe shampoo and baby wash is the most loved by consumers. It is currently ranked No. 1 in U.S. hospitals. The brand claims it is paraben and phthalate-free, no tears formula, and as gentle on baby’s eyes as water.

The market’s growth is being impeded by the presence of harmful chemicals like phthalates and formaldehyde shampoos. Manufacturers face many challenges when launching new products on the market. People are more connected in this digital age and can make informed decisions about what products should be chosen for their baby’s specific needs. The market growth and manufacturing processes of the product are greatly affected by social media trends and government regulations.

Regional Analysis:

The Asia Pacific was the region with the highest share, at 47.0% or more in 2021, and will likely experience the most rapid growth over the forecast period. The high birth rate in India and China is responsible for the substantial growth and large share. These developing countries are experiencing a rise in disposable income and a higher birth rate which is boosting the market growth. It has been shown that product endorsements have a strong influence on the behavior of new parents. Advertisements are targeted at mothers and shown during primetime. The companies also offer a gift line of baby care products that includes shampoos and conditioners. These products are very popular and often gifted at baby showers or post-birth celebrations.

Key Regions and Countries covered in the report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

The market’s potential is being recognized by large consumer goods companies, who are now entering it. They are constantly changing their products and their proposition. Tear-free is a well-known shampoo for hassle-free bathing. Curatio and Chicco as well as Johnson & Johnson used the same element to market their products.

Market Key Players:

• Johnson & Johnson
• The Himalaya Drug Company
• Unilever plc
• Burt’s Bees
• Beiersdorf AG
• L’Oréal
• Mothercare
• Earth Mama Angel Baby
• Other Key Players

For the Baby Shampoo and Conditioner Market research study, the following years have been considered to estimate the market size: