Global Herbal & Organic Mascara Market By Type (By Type, Volumizing Mascara, Lengthening Mascara, Curling Mascara, Others, By Form, Liquid, Cake, Cream, and Others), By Application (Supermarket/Hypermarket, Specialty Stores, Drug-Stores, Convenience Stores, and E-Commerce), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2020-2029

Herbal & Organic Mascara Market Overview

Global herbal and organic mascara markets were valued at US$ 129.1 million in 2021. The market is expected to grow at a 5.5% CAGR during the forecast period.

The growth is expected to be driven by rising demand for organic and natural cosmetics, as well as awareness of the harmful effects of synthetic mascara.

Global Herbal & Organic Mascara Market Scope:

Product Type Analysis

In 2021, liquid mascara accounted for the most significant market share, with more than 65%. It is also available in both water-based and water-resistant versions. The liquid sticks well to the eyelashes, so it stays longer. This segment is driven by its easy application. To meet the growing demand, manufacturers are focused on product innovation.

The fastest CAGR for gel/cream-based mascaras is 5.5% between 2023 and 2032. The demand for natural mascaras based on gels will rise due to the growing demand for natural eyelashes. The need for liquid mascaras is expected to rise due to their application, which is better than false eyelashes. To meet the growing demand, companies focus on creating new cream-based and gel-based organic mascaras.

Distribution Channel Analysis

The highest market share for herbal & organic mascaras was over 75% through offline distribution channels in 2021. The offline market covers hypermarkets and supermarkets as well as convenience stores. This segment is expected to overgrow due to the growing number of outlets that sell cosmetic products in different varieties.

The fastest CAGR for online distribution channels is 6.1% between 2023 and 2032. Online channels offer a more fantastic product selection and easy access to product details and customer reviews. The segment is expected to grow due to the availability of organic and herbal mascaras from different international manufacturers and the advantages of doorstep delivery and direct selling (offer discounts and offers) that can be accessed.

Key Market Segments

By Product Type

• Liquid
• Cream/Gel

By Distribution Channel

• Online Platforms
• Offline

Market Dynamics:

Market growth is expected to be buoyant by the rising influence of social media marketing and online beauty influencers on young people. Many manufacturers turn to social media platforms, make-up artists, beauty bloggers, and vloggers to promote new organic and herbal mascara products. Mass-market brands prefer celebrity endorsements. These promotional strategies will likely drive organic cosmetic product sales, including mascaras.

Before buying a product, consumers look at features like lash volume, lengthening, thickening, curling, and thickness. Manufacturers pay attention to the type of mascara brushes that meet these requirements. Consumers love thickening and curling mascaras because they give lashes a fuller, thicker look. Manufacturers have created innovative mascaras that are waterproof and do not clump. Companies like Palladio Beauty and Skin2Spirit make waterproof organic and herbal mascaras.

The demand for clear natural mascara will rise with the increasing popularity of false eyelashes, which can be used to create fuller and more natural-looking eyelashes. Innovations in mascara wands allow for simple and hassle-free product application. The popularity of organic and herbal mascaras from high-end brands is expected to overgrow due to the rapid growth of the female cosmetic and fashion industries.

The demand for organic and herbal mascaras will rise due to a growing preference for organic and natural products that avoid the harmful effects of chemicals. The need for natural eye make-up products will increase due to the rising number of people wearing contact lenses and the risk of developing eye infections.

Regional Analysis

North America accounted for 35% of the global market in 2021, the largest share. The region’s demand for organic and herbal mascara will rise due to the increasing demand for color cosmetics and eye make-up. The U.S. and Canada are expected to increase awareness about the benefits of natural and organic cosmetics. Due to high demand, the market for all-natural, gel-based mascaras will continue to grow in the coming years.

Asia Pacific is expected to experience the fastest CAGR over the forecast period due to growing awareness of the latest fashion trends and preference for organic and herbal cosmetics. The region’s market will increase due to rising awareness about physical appearance in countries like India, China, and Malaysia. Marketers promote innovative cosmetics, such as organic and herbal mascaras, for daily use.

Key Regions and Countries covered in the report:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia-Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• MEA
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Market Share & Key Players Analysis:

Ulta Beauty, Inc., Ecco Bella, Lotus Herbals Limited, Odylique, JOSIE MARAN COSMETICS, RMS Beauty, Au Naturale, Llc, EVXO Cosmetics, and Other Key Players are the key vendors in the Herbal & Organic Mascara market. To gain more market share globally, market leaders focus on product innovation. Endless Beautiful, for example, introduced a new color called Very Brown to their range of organic mascara products. It is 100% natural and made from only natural ingredients.

Market Key Players:

• Ulta Beauty, Inc.
• Ecco Bella
• Lotus Herbals Limited
• Odylique
• JOSIE MARAN COSMETICS
• RMS Beauty
• Au Naturale, Llc
• EVXO Cosmetics
• Other Key Players

For the Herbal & Organic Mascara Market research study, the following years have been considered to estimate the market size: