Global Kids Watch Market By Instrument (Digital, Mechanical), By Product (Standalone, Integrated), By Distribution Channel (E-Commerce Platforms, Hypermarkets/Supermarkets, Electronics Retail Stores), By Region, and Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2021-2031

A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person’s activities. Similar to adult watches, the kids watch market has progressed in leaps and bounds thanks to appealing designs, thereby facilitating the further expansion of this given industry.

It’s a far better alternative to smartphones because children tend to remain glued to digital screens, which has several disadvantages after the fact. The functionality of a kids watch usually includes mobile apps, portable media players, FM radio, and digital audio playback support through wireless technologies such as Bluetooth, Wi-Fi, and GPS technologies. Watches were developed in the 17^th century from spring-powered clocks, which appeared as early as the 14th century. These watches often have the capability to communicate with external devices like sensors, wireless headsets, or even a heads-up display.

Along the lines of a computer, a smartwatch can collect information from internal or external sensors, and is capable of regulating or retrieving data from other instruments or computers. The simplest kids smartwatches have a GPS tracker, as such, they are capable of functioning from anywhere and can send a specific location to a parent’s phone directly as a security measure. In contemporary designs, certain smartwatches have an SOS calling function that permits kids to send an approved list of contacts crucial information in the event of an emergency.

Market Segmentation:

The segmentation of this industry is as follows – sort, product, distribution channels, end use, and regions.

By Type:

• Digital
• Mechanical

By Product:

• Standalone
• Integrated

Distribution Channel:

• E-Commerce Platforms
• Hypermarkets/Supermarkets
• Electronics Retail Stores

By Regions

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Market Dynamics:

Drivers:

The global kids watch market is continually growing in terms of market reach and revenues generated on account of the increasing demand for these products. Factors that add value to the expansion of the kid’s smartwatch market includes various features such as health monitors, health & fitness monitors, GPS trackers, and sleep monitors which helps parents keep a tab on their kid’s activities.

However, advancements associated with Wi-Fi latency, as well as numerous strategic alliances among industry players are expected to continue to play a major role in the further augmentation of the global kids watch market. The primary user group of these watches belong to kids between 6-12 years of age. This spike in demand is expected to continue to foster additional revenue growth for the global kids watch industry.

Restraints:

From 2015 to 2019, the global kids watch market experienced a healthy increase in sales and subsequent demand, however, with the onset of the COVID-19 pandemic there was an almost immediate decline in sales (approx. by 4% ) and manufacturing operations as well.  The markets in China and North America accounted for the highest number of sales.

Apart from them, there were those in  Europe and Japan also made significant headway. Japan has the highest investment return rate for kid’s smartwatches in the world. However, their respective trading volumes are relatively quite low.

Simultaneously, high technology and manufacturing costs, as well as discrepancies related to internet connectivity, particularly in developing countries, could also be factors that may potentially restrain the further expansion of the global kids watch market in the foreseeable future.

Opportunity:

The world’s second-largest economy China is expected to succeed in indexing USD 1.8 billion by the year 2027, at a CAGR of 14.9%. The markets in Japan and Canada are slated to expand at a projected CAGR of 13.7% and 13.4% respectively. Among the countries in Europe, the market in Germany is anticipated to grow at an approximate CAGR of 11.4%.

Trends:

Smartwatch service providers are expected to lend the global kids watch market additional opportunities to expand its existing market footprint in the future. DokiPal recently introduced a smartwatch that incorporates a 4G LTE connection, and also has an integrated voice assistant as well.

In December 2020, Vodafone, a European mobile carrier, partnered with Disney to launch a replacement wearable for teenagers named Neo. This achieved outcome was a smartwatch that had several entertaining features meant for kids and also enables parents to remain in-tune with the activities of their children.

Competitive Landscapes:

Major key players in the global kids watch market are:

• Doki Technologies
• Franciscan Solutions Private Limited
• Apple Inc.
• Huawei Technologies
• Xiaomi Global Community
• LG Electronics
• VTech Holdings Limited
• Abardeen
• Precise Innovation
• Timex Group
• Omate
• Other Players

Key Developments:

• Neo with the goal of accelerating a kid’s independence can also be programmed to receive calendar updates, monitor activity, check weather conditions, and shoot images with its in-built 5MP camera.

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